CC - Agendas - City Council - STUDY SESSION - 2/14/2023

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Community First - Courage, Grit, and Duty - Driven by Excellence Page 24 • Key Finding #6: Rooted in a values-oriented culture: PFD has a strong and distinct culture, and the majority of the elements serve PFD well and should be sustained for the future. Values around leadership are important and to be placed in the right context within the culture. • Key Finding #7: Operationalize the Vision: The strategic plan must create action plans that establish a bold path for change. This begins to paint a picture of the future that is very attractive to the workforce today and would be well-positioned for the next generation. • Key Finding #8: Use the values to build the future: The survey pointed to the idea of a new Prescott Fire Department that values its history and heritage but is ready to move on as a leadership-driven organization, forward-thinking, progressive, open and transparent, accountable and community-focused. • Key Finding #9: Purpose and Identity: Purpose is a powerful concept but will require more education to differentiate purpose from the mission and to see the real difference, over time and with the right resources, that the PFD makes in the lives of our community members. At the end of the day, it is to support that safe environment and know that you are protected. A focus on identity is important. These findings were thoroughly reviewed, and the department’s command staff and key leading members met to finalize the mission, vision, and values which determined the new organizational identity and set the stage for the business strategic plan. 103