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<br />Community First - Courage, Grit, and Duty - Driven by Excellence <br /> <br /> Page 7 <br />Letter from the Fire Chief <br />The Prescott Fire Department is at a crossroads as an organization. The pressures <br />created by community growth, an increased demand for services, and rising costs <br />are impacting the department’s ability to meet the community's needs at the <br />same level our stakeholders expect. Due to these factors, the organization has <br />become more reactive in responding to this operating environment. However, this <br />is the opposite of what such a challenge demands. <br />This is further complicated by the fact that the city as an organization finds itself in <br />a more complex policy environment than ever. Public safety services are a primary <br />function of local government, but community issues extend far beyond public <br />safety and solutions require collaboration and innovation. To reduce the community’s risk, this <br />department intends to use this plan to allow city leaders to fulfill the duty of providing these services <br />while also attending to a wide range of community issues. <br />To respond successfully to such challenges requires leveraging unique features of our operating <br />environment, forecasting the factors that could influence future success, and developing an agile plan to <br />prepare for the future. This requires innovation and transitioning away from a one size fits all approach. <br />The outcomes for citizens, rather than the solution itself, should drive decision making. <br />This strategic plan calls for a significant investment into public safety infrastructure. In the five-year <br />planning range, two new fire stations, renovations to existing stations, and increased resources in <br />emergency medical services are proposed. However, community growth has outpaced the ability of the <br />city to respond to the demand for services by using capital and response resources alone. Therefore, <br />several initiatives are aimed at community risk reduction, particular in the areas of wildfire impacts, <br />emergency management, and reducing low-acuity call impacts. We also intend to leverage technology to <br />increase efficiency of existing resources and to invest into our firefighters to ensure they safely return <br />home at the end of their shifts and careers. <br />This strategic plan is a significant departure from prior planning efforts by utilizing a results-oriented <br />methodology that measures the impact on the customers we serve. It enables us to objectively <br />demonstrate how an improved resource allocation will benefit the community instead. By linking <br />resource allocation to performance, the department can partner with the rest of the city, the council, and <br />the community to have an objective and consistent conversation to help discern the most appropriate <br />solution to adaptive challenges. <br />Our volunteers, civilians, and public safety professionals share a common identity. It is a mindset that was <br />affirmed as part of this strategic plan development, and you will see it reflected in all our interactions <br />with our stakeholders. For the people of this organization, “Community First - Courage, Grit, and Duty - <br />Driven by Excellence” is more than a slogan. It is the attitude and resolve that we face every challenge <br />with. I am certain that this department, and the community, will look back at this being a time when the <br />motivational energy created by adversity, coupled with a clear plan, became the roadmap that helped <br />create truly impactful solutions that will endure. Thank you for joining us on the journey! <br />Holger Durre <br />Fire Chief <br />86