CC - Agendas - City Council - REGULAR - 7/23/2013

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Prescott City Council Caucus — June 18, 2013 Page 3 Tourism and Special Event Enhancements a. Encourage and send letter of support to Western Heritage Foundation for downtown banner and lighting ideas. A letter has been drafted and is waiting Council approval. Ms. Zelms described staff's suggestions for a banner program. b. Engage owners of the fire-damaged location on Whiskey Row in dialog for possible temporary passageway between parking garage and Whiskey Row. Mr. McConnell said he attended a meeting this morning on this item. He learned a permanent façade with a walk through is to be bid for construction in July. It doesn't look like we will have the scaffolding down by the 4th of July. Councilman Kuknyo said he likes this and feels it will be an enhancement to the parking garage. c. Request input from Tourism Advisory Committee (TAC) regarding events appropriate for downtown and/or other venues, funding and status designations and other changes to event management/approval. Ms. Zelms said this is ongoing. Tourism is working to outline the current approval process, develop recommendations for changes, and review with the Events Committee and TAC. The focus now is on the 2-14 events. Ms. Zelms pointed out that everyone wants their event downtown during the busy season and this creates issues. d. Investigate IGA with School District for use of Mile High Middle School football • field for events. Ms. Zelms reported Staff is reviewing existing IGA (between Parks and Recreation and PUSD) and identifying possible events/uses. Parks and Recreation does currently have an IGA with the school district but it does not include the fields. Staff will contact the school district and see if this is a possibility. We need to identify what would work in that location. Kendall Jaspers reported they (PDP) have an agreement with the school district to rent that field out for the vendors to park their cars and their trailers during the big events. We need to keep this in mind when having discussions with the school district. e. Investigate opportunities to increase Phoenix media coverage of events. Ms. Zelms reported we do promote our events. Many individual producers advertise for their own events. Mr. Prince said he talks to news media almost on a daily basis. It is more of an issue of resource allocation. We are working closer with channel 12 and channel 3.