HomeMy WebLinkAboutCC - Agendas - City Council - STUDY SESSION - 2/14/2023 Brandon Montoya, Mayor Pro Tem
Connie Cantelme, Councilwoman
Eric Moore, Councilman
Cathey Rusing, Councilwoman
Steve Sischka, Councilman
Clark Tenney, Councilman
CITY COUNCIL STUDY
SESSION MEETING
STUDY SESSION AGENDA
1.CALL TO ORDER
2.ROLL CALL
3.DISCUSSION
A.Presentation from PROTECT, Planning for Resilience of Our Towns, Environment, Climate
and Tourism Releasing the Climate Risk Assessment for Prescott.
Recommended Action: This item is for discussion only. No formal action will be taken.
B.Initial Presentation and Discussion Regarding the 2023-2028 City of Prescott Fire
Department Fire Strategic Plan.
Recommended Action: This item is for discussion only. No formal action will be taken.
4.ADJOURNMENT
TUESDAY, FEBRUARY 14, 2023, 1:00 PM
201 S. Cortez Street
Prescott, AZ 86303
Council Chambers
Phil Goode, Mayor
The following Agenda will be considered by the Prescott City Council Study Session at its Study Session
pursuant to the Prescott City Charter, Article II, Section 13. Notice of the meeting is given pursuant to Arizona
Revised Statutes, Section 38-431.02. One or more members of the Council may be attending the meeting through
the use of a technological device.
Viewing & Participation
This meeting may be viewed on Channel 64, Facebook Live or on the City Website: Live City Council
Meeting Videos
Comments for Council may be submitted through the City website: Public Comment Form
EXECUTIVE SESSION
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Upon a public majority vote of a quorum of the City Council, the Council may hold an executive session, which will not
be open to the public, regarding any item listed on the agenda but only for the following purposes:
(1)Discussion or consideration of personnel matters (A.R.S. §38-431.03(A)(1));
(2)Discussion or consideration of records exempt by law (A.R.S. §38-431.03(A)(2));
(3)Discussion or consultation for legal advice with the city’s attorneys (A.R.S. §38-431.03(A)(3));
(4)Discussion or consultation with the city’s attorneys regarding the city’s position regarding contracts that are
the subject of negotiations, in pending or contemplated litigation, or in settlement discussions conducted in
order to avoid litigation (A.R.S. § 38-431.03(A)(4));
(5)Discussion or consultation with designated representatives of the city to consider its position and instruct its
representatives regarding negotiations with employee organizations (A.R.S. §38-431.03(A)(5));
(6)Discussion, consultation or consideration for negotiations by the city or its designated representatives with
members of a tribal council, or its designated representatives, of an Indian reservation located within or
adjacent to the city (A.R.S. §38-431.03(A)(6);
(7)Discussion or consultation with designated representatives of the city to consider its position and instruct its
representatives regarding negotiations for the purchase, sale or lease of real property (A.R.S. §38-431.03(A)
(7)).
THE CITY OF PRESCOTT ENDEAVORS TO MAKE ALL PUBLIC MEETINGS ACCESSIBLE TO PERSONS WITH
DISABILITIES. With 72 hours advanced notice, special assistance can be provided for sight and/or hearing-impaired
persons at this meeting. Reasonable accommodations will be made upon request for persons with disabilities or non-
English speaking residents. Please call the City Clerk (928) 777-1272 to request an accommodation to participate in this
public meeting. Prescott TDD number is (928) 445-6811. Additionally, free public relay service is available from Arizona
Relay Service at 1-800-367-8939 and more information at www.azrelay.org
Confidentiality
Arizona statute precludes any person receiving executive session information from disclosing that information except as
allowed by law. A.R.S. §38-431.03(F). Each violation of this statute is subject to a civil penalty not to exceed $500, plus
court costs and attorneys’ fees. This penalty is assessed against the person who violates this statute or who knowingly
aids, agrees to aid or attempts to aid another person in violating this article. The city is precluded from expending any
public monies to employ or retain legal counsel to provide legal services or representation to the public body or any of its
officers in any legal action commenced for violation of the statute unless City Council takes a legal action at a properly
noticed open meeting to approve of such expenditures prior to incurring any such obligation or indebtedness. A.R.S. §38-
431.07(A)(B).
CERTIFICATION OF POSTING OF NOTICE
The undersigned hereby certifies that a copy of the foregoing notice was duly posted at Prescott City Hall on
2/9/23 at 11:00 a.m. in accordance with the statement filed by the Prescott City Council with
the City Clerk
_____________________________________
Sarah M. Siep, City Clerk
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3.A
COUNCIL AGENDA MEMO
MEETING TYPE/DATE:STUDY SESSION 02-14-23
DEPARTMENT:City Clerk
AGENDA ITEM: Presentation from PROTECT, Planning for Resilience of Our Towns,
Environment, Climate and Tourism Releasing the Climate Risk Assessment for Prescott.
ITEM SUMMARY
Council will receive a presentation from PROTECT, Planning for Resilience of Our Towns,
Environment, Climate and Tourism Releasing the Climate Risk Assessment for Prescott conducted with
the Climate Assessment for the Southwest (CLIMAS) and Dr. Alison Meadow with the University of
Arizona.
The group has provided the following statement:
"We are pleased to submit the following two documents to Prescott City Council for review and
discussion at the February 14, 2023 Study Session: 1) Quad Cities Climate Profile and; 2) Local
Climate Action Options. Without your unanimous support on May 24 of last year, the Profile,
prepared by CLIMAS at no cost to the City or region, would not have been possible! We hope the
Quad Cities Climate Profile and the companion document, Local Climate Action Options, will serve
as a springboard for future action on climate resiliency and sustainability in our region."
- The PROTECT Campaign Steering Committee
BACKGROUND
At the May 24, 2022 Voting Meeting, City Council approved the processing of a Climate Risk
Assessment for Prescott to be conducted by CLIMAS. Since that time PROTECT has been working
with CLIMAS to accomplish the assessment. Mayor Pro Tem Montoya and Councilmember Rusing
were contacted by the group regarding completion of the study and have requested a presentation at this
Study Session.
FINANCIAL IMPACT
None.
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Recommended Action: This item is for discussion only. No formal action will be taken.
ATTACHMENTS
1.CLIMAS Report.pdf
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3.B
COUNCIL AGENDA MEMO
MEETING TYPE/DATE:STUDY SESSION 02-14-23
DEPARTMENT:Fire
AGENDA ITEM: Initial Presentation and Discussion Regarding the 2023-2028 City of Prescott
Fire Department Fire Strategic Plan.
ITEM SUMMARY
The purpose of the 2023-2028 Prescott Fire Department Strategic Plan is to serve as the
primary guide for organizational prioritization, fiscal decision-making, and evaluation of the
effectiveness of service delivery. These combine to help accomplish the daily mission and
move towards achieving the long-term vision of the department. To accomplish those
objectives, this strategic plan represents a significant departure from prior planning efforts in
the fire department. While traditional features of a strategic plan continue to serve as the core
of this document, this plan utilizes a results-oriented methodology that measures the impact
on the customers we serve. This will help to objectively demonstrate how an improved
resource allocation will directly benefit the community. The planning effort utilized relevant
portions of the department’s Community Risk Assessment and Standards of Cover and the
Organizational Self-Assessment. In addition, a thorough stakeholder analysis was conducted
that included department members, city leadership, elected officials, the business community,
governmental partners, and our residents. The department is seeking feedback from Council
for incorporation into the final document, which will be brought forward for adoption in March.
BACKGROUND
The Prescott Fire Department began the renewal of its strategic plan in Summer of 2022 with
stakeholder sessions and a review of the other critical planning documents, including its risk
assessment and standards of cover. This clearly identified that the department finds itself at a
crossroads created by community growth, increased demand for services, and rising costs
which are impacting the department’s ability to meet the community's needs at the same level
our stakeholders expect.
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Due to these factors, the organization has become more reactive in responding to this operating
environment. However, this is the opposite of what such a challenge demands. Public safety services are
a primary function of local government, however these services require a significant allocation of
public funds. This is further complicated by the fact that the city as an organization finds itself in a more
complex policy environment than ever. Public safety services are a primary function of local
government, but community issues extend far beyond public safety and solutions require collaboration
and innovation.
To respond successfully to such challenges requires requires innovation and transitioning
away from a one size fits all approach. The outcomes for citizens, rather than the solution
itself, should drive decision making. This strategic plan is a significant departure from prior
planning efforts by utilizing a results-oriented methodology that measures the impact on the
customers we serve. It enables us to objectively demonstrate how an improved resource
allocation will benefit the community instead. By linking resource allocation to performance,
the department can partner with the rest of the city, the council, and the community to have an
objective and consistent conversation to help discern the most appropriate solution to adaptive
challenges.
The plan calls for a significant investment into public safety infrastructure. In the five-year planning
range, two new fire stations, renovations to existing stations, and increased resources in emergency
medical services are proposed. However, community growth has outpaced the ability of the city to
respond to the demand for services by using capital and response resources alone. Therefore, several
initiatives are aimed at community risk reduction, particular in the areas of wildfire impacts, emergency
management, and reducing low-acuity call impacts. We also intend to leverage technology to increase
efficiency of existing resources and to invest into our firefighters to ensure they safely return home at
the end of their shifts and careers.
The issues that this plan identified are:
Staffing and Infrastructure – There is a need for increased capital infrastructure and
associated staffing to meet growth in the City of Prescott.
Occupational Safety – Existing station infrastructure and policies need to incorporate
current evidence-based research related to the fire service that influences the well-being
of personnel.
Data Collection and Analysis -The department must improve the utilization of data
collection and analyze it in a manner that drives organizational performance
management.
Community Growth – Public safety resource allocation has not substantially increased
while the community and its associated service demand has doubled.
Sustainable Funding – The general fund for the City has experienced increased
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demands creating the opportunity for solutions that more effectively align service
demand with public safety resource allocation while accomplishing overall city priorities.
Resource Viability – The current resources allocated to the department are not
sufficient to effectively manage its current responsibility and must be addressed before
meeting the demand for the expansion of capabilities.
Workforce Development – Significant changes in the workforce and the community,
coupled with an evolution of the profession's demands, require a dedicated focus on
investing in the current workforce and being proactive about recruiting new public safety
professionals.
To address these seven strategic issues and measure results focused on the customer, the
department’s budget and performance management structure has been reorganized into four
primary executive-level sections that oversee 15 functional groups that to reduce the negative
impact of these strategic issues. Progress will be measured and reported by evaluating the
effectiveness of resource allocation using measures related to the demand for services,
efficiencies, outputs, and performance-based outcomes that are meant to accomplish strategic
results logically and predictably.
The strategic plan establishes five high-level strategic results to respond to the identified
strategic issues in the community by 2028. These are:
Strategic Result 1: Responding to Risk - Achieving Effective Community Risk
Reduction Solutions.
Strategic Result 2: Infrastructure - Positioning Infrastructure to Deliver Strategic
Results
Strategic Result 3: Workforce – Supporting our People
Strategic Result 4: Performance Measurement – Leveraging the Value of Data
Strategic Result 5: Vision and Values - Forged by Values/Energized by Vision
The new strategic plan directly links resource allocation to performance, the department
leadership can partner with the rest of the city, the council, and the community to have an
objective and consistent conversation to help discern the most appropriate solution to adaptive
challenges.
FINANCIAL IMPACT
The strategic plan outlines a projection for the fiscal impact of both capital/one-time and ongoing
expenses. Exact cost impacts are to be determined during the initial implementation based on the multi-
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year nature of a strategic plan.
Recommended Action: This item is for discussion only. No formal action will be taken.
ATTACHMENTS
1.Prescott Fire Department 2023-2028 Strategic Plan - Final Draft.pdf
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Community First - Courage, Grit, and Duty - Driven by Excellence
Prescott Fire Department
2023 – 2028 Strategic Plan
Community First - Courage, Grit, and Duty - Driven by Excellence
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Community First - Courage, Grit, and Duty - Driven by Excellence
Dedication
This document is dedicated to our community, whom we have a duty to protect, and the public
safety professionals that came before us.
May we never forget their contribution and sacrifice to allow us the ability to stand on their
shoulders so that we can envision a bold future.
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Acknowledgments
The Prescott Fire Department wants to acknowledge the hard work of its stakeholders who created this
plan. The residents, businesses, city leadership, and fire department membership genuinely engaged in
this process to improve their fire department and their community.
The work on the 2023-2028 Strategic Plan began with an extensive assessment by internal and external
stakeholders to establish a redefined organizational identity and an updated mission, vision, and values.
In addition, a comprehensive evaluation and utilization of currently relevant portions of the 2019
strategic plan prepared for the department’s initial application as an accredited agency were conducted.
Finally, the department assessed citizen, business, and departmental input in 2018 and 2022.
In 2022, the department also engaged the leadership of city departments as a distinct stakeholder group.
With their feedback and dedication, this document was possible.
Finally, the department wishes to thank the professional expertise of several consulting partners used in
this effort.
2019
Emergency Services International (ESCI)
Chantilly, VA
https://esci.us
2022
Advanced Strategy Center (ASC)
Scottsdale, AZ
https://www.advancedstrategycenter.com
Managing Results, LCC
Gunnison, CO
https://managingresults.com
Document Design
Prescott Fire Department
Prescott Fire Department is an Internationally Accredited Agency
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2023 City and Department Leadership
Mayor & Council
Mayor Phil Goode
Mayor Pro Tem Brandon Montoya
Councilmember Eric Moore
Councilmember Clark Tenney
Councilmember Cathey Rusing
Councilmember Connie Cantelme
Councilmember Steve Sischka
City Management
Michael Lamar, City Manager
Tyler Goodman, Deputy City Manager
Joseph Young, City Attorney
Sarah Siep, City Clerk
Department Senior Leadership
Fire Chief Holger Durre
Deputy Fire Chief Thomas Knapp
Operations Chief Ralph Lucas
Professional Services Chief Scott Luedeman
Jaimie Sventek, Business Manager
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Table of Contents
Acknowledgments ................................................................................................................................. 3
2023 City and Department Leadership ................................................................................................. 4
Table of Contents .................................................................................................................................. 5
Letter from the Fire Chief ..................................................................................................................... 7
Executive Summary ............................................................................................................................... 8
Planning Methodology ........................................................................................................................ 10
Section 1 - Mission, Vision, and Values ....................................................................................................... 13
Connection to the City Strategic Plan ................................................................................................. 14
Section 2 - Organizational and Community Assessment ............................................................................ 17
Stakeholder Input and Engagement ................................................................................................... 18
2022 Stakeholder Outreach – Subjective Factors ............................................................................... 23
The Forging Factors for the Future ..................................................................................................... 25
Environmental Scan – Objective Factors ............................................................................................ 26
Strategic Issue Statements .................................................................................................................. 28
Section 3 - Strategic Business Plan .............................................................................................................. 31
Performance-Based Budget Structure ................................................................................................ 31
Executive Sections – Strategic Purpose and Key Results .................................................................... 32
Performance-Based Strategic Results ................................................................................................. 34
Strategic Result 1: Emergency Response ............................................................................................ 34
Strategic Result 2: Infrastructure ........................................................................................................ 36
Strategic Result 3: Workforce ............................................................................................................. 38
Strategic Result 4: Performance Measurement .................................................................................. 40
Strategic Result 5: Organizational Culture .......................................................................................... 42
Section 4 –Group Performance Measure Worksheets ............................................................................... 44
1.1 Administration Group (Office of the Chief)................................................................................... 44
1.2 Leadership and Management (Office of the Chief) ...................................................................... 47
1.3 Research and Development (Office of the Chief) ......................................................................... 49
1.4 Capital Investments (Office of the Chief) ...................................................................................... 51
1.5 Performance Management (Office of the Chief) .......................................................................... 53
2.1 Fire Suppression (Emergency Operations Section) ....................................................................... 55
2.2 Special Operations (Emergency Operations Section) .................................................................. 57
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2.3 Emergency Medical Services (Emergency Operations)................................................................. 60
2.4 Readiness and Logistics (Emergency Operations Section) ............................................................ 62
3.1 Risk Reduction and Planning Services (Community Risk Management) ....................................... 65
3.2 Emergency Management (Community Risk Management) .......................................................... 68
3.3 Community and Public Information Group (Community Risk Management) ....................... 70
4.1 Training and Skills Development Group (Essential Services Section) ........................................... 72
4.2 Health and Safety Group (Essential Services Section) .................................................................. 74
4.3 Employee Development Group (Essential Services Section) ........................................................ 76
Appendix A – Service Partner Analysis........................................................................................................ 79
Appendix B – 2019 Stakeholders ................................................................................................................ 80
Appendix C – Community Risk Assessment/Standards of Cover ................................................................ 81
Appendix D – Advanced Strategy Center Final Report ............................................................................... 81
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Letter from the Fire Chief
The Prescott Fire Department is at a crossroads as an organization. The pressures
created by community growth, an increased demand for services, and rising costs
are impacting the department’s ability to meet the community's needs at the
same level our stakeholders expect. Due to these factors, the organization has
become more reactive in responding to this operating environment. However, this
is the opposite of what such a challenge demands.
This is further complicated by the fact that the city as an organization finds itself in
a more complex policy environment than ever. Public safety services are a primary
function of local government, but community issues extend far beyond public
safety and solutions require collaboration and innovation. To reduce the community’s risk, this
department intends to use this plan to allow city leaders to fulfill the duty of providing these services
while also attending to a wide range of community issues.
To respond successfully to such challenges requires leveraging unique features of our operating
environment, forecasting the factors that could influence future success, and developing an agile plan to
prepare for the future. This requires innovation and transitioning away from a one size fits all approach.
The outcomes for citizens, rather than the solution itself, should drive decision making.
This strategic plan calls for a significant investment into public safety infrastructure. In the five-year
planning range, two new fire stations, renovations to existing stations, and increased resources in
emergency medical services are proposed. However, community growth has outpaced the ability of the
city to respond to the demand for services by using capital and response resources alone. Therefore,
several initiatives are aimed at community risk reduction, particular in the areas of wildfire impacts,
emergency management, and reducing low-acuity call impacts. We also intend to leverage technology to
increase efficiency of existing resources and to invest into our firefighters to ensure they safely return
home at the end of their shifts and careers.
This strategic plan is a significant departure from prior planning efforts by utilizing a results-oriented
methodology that measures the impact on the customers we serve. It enables us to objectively
demonstrate how an improved resource allocation will benefit the community instead. By linking
resource allocation to performance, the department can partner with the rest of the city, the council, and
the community to have an objective and consistent conversation to help discern the most appropriate
solution to adaptive challenges.
Our volunteers, civilians, and public safety professionals share a common identity. It is a mindset that was
affirmed as part of this strategic plan development, and you will see it reflected in all our interactions
with our stakeholders. For the people of this organization, “Community First - Courage, Grit, and Duty -
Driven by Excellence” is more than a slogan. It is the attitude and resolve that we face every challenge
with. I am certain that this department, and the community, will look back at this being a time when the
motivational energy created by adversity, coupled with a clear plan, became the roadmap that helped
create truly impactful solutions that will endure. Thank you for joining us on the journey!
Holger Durre
Fire Chief
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Executive Summary
The purpose of the 2023-2028 Prescott Fire Department Strategic Plan is to serve as the primary guide for
organizational prioritization, fiscal decision-making, and evaluation of the effectiveness of service
delivery. These combine to help accomplish the daily mission and move towards achieving the long-term
vision of the department.
The planning effort utilized relevant portions of the department’s Community Risk Assessment and
Standards of Cover and the Organizational Self-Assessment. In addition, a thorough stakeholder analysis
was conducted that included department members, city leadership, elected officials, the business
community, governmental partners, and our residents.
Seven strategic issues were identified that the department must address to serve the community
effectively. These challenges are all equally important and relate to the following:
• Staffing and Infrastructure – There is a need for increased capital infrastructure and associated
staffing to meet growth in the City of Prescott.
• Occupational Safety – Existing station infrastructure and policies need to incorporate current
evidence-based research related to the fire service that influences the well-being of personnel.
• Data Collection and Analysis -The department must improve the utilization of data collection and
analyze it to drive organizational performance management.
• Community Growth – Public safety resource allocation has not substantially increased while the
community and its associated service demand have doubled.
• Sustainable Funding – The general fund for the City has experienced increased demands creating
the opportunity for solutions that more effectively align service demand with public safety
resource allocation while accomplishing overall city priorities.
• Resource Viability – The current resources allocated to
the department are not sufficient to effectively manage
its current responsibility. Therefore, they must be
addressed before meeting the demand for the expansion
of capabilities.
• Workforce Development – Significant changes in the
workforce and the community, coupled with an
evolution of the profession's demands, require a
dedicated focus on investing in the current workforce
and being proactive about recruiting new public safety
professionals.
To address these seven strategic issues and measure results focused on the customer, the department’s
budget and performance management structure has been reorganized into four primary executive-level
sections that oversee 15 functional groups. 368 services. These groups are structured to direct resources
in a targeted manner to reduce the strategic issues' negative impact. Progress will be measured and
reported by evaluating the effectiveness of resource allocation using measures related to the demand
for services, efficiencies, outputs, and performance-based outcomes that are meant to accomplish
strategic results logically and predictably.
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Five high-level strategic results guide the executive-level sections. These are the primary measurement
areas the plan is designed to report progress towards. A measurable impact is expected to occur in the
community by 2028. The five strategic results and associated measurable results are:
• Strategic Result 1: Responding to Risk - Achieving Effective Community Risk Reduction
Solutions. The Prescott Fire Department (PFD) will reduce the negative consequences of life-
threatening emergencies experienced by: Utilizing technology and performance management to
affect a 3% annual reduction in response times, establishing a baseline measure for cardiac
arrest patients that leave the hospital to live a normal life; and performing a comprehensive
update of the Community Risk Assessment (CRA), with particular emphasis on wildland fire risk,
followed by a mitigation plan to be approved by City Council.
Overall Cost Projection
Capital/One-Time Personnel/Ongoing
$2.17 million $2.1 million
• Strategic Result 2: Infrastructure - Positioning Infrastructure to Deliver Strategic Results. The
Prescott community will experience a customer-focused, responsive Fire Department capable of
delivering services consistent with the City’s adopted Standards of Cover by: Establishing a fire
department survey to assess respondents' satisfaction with PFD services by geographic location
in the city; and opening two new strategically located stations which will be staffed and
operational.
Overall Cost Projection
Capital/One-Time Personnel/Ongoing
$19.2 million $3.7 million
• Strategic Result 3: Workforce – Supporting our People. The Prescott Fire Department will focus
on ensuring that firefighters have their health and safety needs met, experience personal and
career development opportunities, and work in an inclusive organizational culture focused on
achieving results for the community by: reducing the injury rate of personnel by 3% year-over-
year; ensuring that 100% of eligible PFD members complete the annual department physical;
establishing a career development plan for those interested; establishing an organizational
succession plan for the roles of Engineer through Fire Chief; and, ensuring the needed number
of qualified applicants are available for all recruitment and promotional opportunities.
Overall Cost Projection
Capital/One-Time Personnel/Ongoing
$2 million $180,000
• Strategic Result 4: Performance Measurement – Leveraging the Value of Data. PFD will
establish a performance management system to measure, report, and act based on data from
cross-disciplinary databases by: developing data analysis resources that measure accurate and
relevant information; ensuring that results-oriented performance measures will inform
operational, policy, and budget decisions regarding the Fire Department; and, successfully
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applying for progressively rigorous ICMA certificates in performance management to further
guide the use of data within the organization.
Overall Cost Projection
Capital/One-Time Personnel/Ongoing
$120,000 $150,000
• Strategic Result 5: Vision and Values - Forged by Values/Energized by Vision. The firefighters
and civilian staff of the Prescott Fire Department bring strong values and a forward-looking
commitment to the work. Therefore, the department seeks and is committed to creating an
organizational culture consistent and aligned with its members and values, by: ensuring that all
messages, behaviors, and beliefs from department leadership are consistent with a customer-
focused culture; establishing expectations and support systems for supervisors to reward,
manage, and promote organizational values and expectations; evaluating organizational culture
through an employee engagement survey that measures adherence to organizational values and
expectations; and, ensuring each member and their supervisor have a conversation about the
member’s contribution to the organizational culture at regular performance evaluations.
Overall Cost Projection
Capital/One-Time Personnel/Ongoing
$5,000 $25,000
These results, if accomplished, will help place the community in a position to ensure that the public
safety infrastructure, resources, and workforce are applied in a data-driven and values-based manner to
maintain the high quality of life enjoyed by Prescott residents and visitors.
Planning Methodology
The department utilized a three-phase approach to develop the strategic plan. These consisted of a
review of existing organizational planning documents, conducting a comprehensive organizational
assessment using feedback from multiple stakeholder groups, and establishing a results-oriented
business plan that consolidated all three phases. This comprehensive approach was chosen partly due to
a change in leadership in the organization and a change in the political environment influencing the
department.
The department relies on three key planning components in its
environmental scan to identify the structural, cultural, and
financial factors impacting its demand and ability to provide
services. They are the Community Risk Assessment, External
Stakeholder Input, and Internal Stakeholder Input. All three of
these components rely heavily on
Review of Organizational Planning Documents
The work on the 2023-2028 Strategic Plan began with an extensive assessment of the department’s
existing strategic plan, the Community Risk Assessment/Standards of Cover, and the department’s
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accreditation report recommendations from its 2019 site visit. The goals and objectives of the previous
strategic plan indicated that significant progress had been made but adjustments were needed to be
contemporary to the current environment. These documents collectively formed a foundation to inform
the strategy of the next two phases.
This strategy called for two distinct planning engagements. The most important of these was the
establishment of a defined organizational identity that could be used as a foundation to establish a
metrics driven business plan. Engaging in the latter could not occur until clarity was gained over the
organization’s identity.
Organizational Assessment and Identity
The Advanced Strategy Center (ASC) was selected for this work because of their experience with shift-
based work common to fire departments, familiarity with issues unique to Arizona, and their ability to
gather feedback from a much larger audience than found in other stakeholder engagements.
During June 2022, several stakeholder input sessions were held, including a fire department leadership
workshop and a validation survey to the internal team members on the Mission, Vision, and Values
work.
The sessions were well received and signaled that change is underway at the Prescott Fire Department.
The work found that Prescott Fire Department is an organization that desires fundamental change, is
ready for that change, and is ready to move forward.
The ASC conducted stakeholder sessions as follows:
• Internal stakeholder online sessions, June 7-9. 3 facilitated sessions were conducted with 58
participants; survey access was extended to anyone unable to join the live sessions, and two
additional participants completed feedback for 60 total participants. This represented
roughly 90% of firefighters assigned to operational roles.
• Community stakeholder session facilitated on June 20 at the Prescott Council Chambers in a
public forum style capturing key themes and the fire chief adding context and handling
additional open questions. About 15 members of the public attended, including the Mayor
and an additional Council member. Cindy Barks from The Daily Courier also attended and
conducted a follow-up interview with the Chief that led to a very positive front-page story
published in the Courier on June 23 to explain the process to the public.
• An online community stakeholder session focused on business and agency organizations
was conducted on June 21. 8 participants in the session, with an additional participant
providing feedback on the survey access extended to 9 participants.
• A City department peer session was conducted on June 22 with 18 participants that
provided perspective from the City of Prescott government.
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This produced input documents that assessed the perspectives of just over 100 stakeholders that
provided their input on the Prescott Fire Department today and how the organization could evolve in
the future. Two additional activities were then conducted to review the input work as follows:
• The PFD Leadership Workshop was conducted on Monday, June 27, in person at the
Prescott Centennial Center. 12 leadership team members provided their input via a blend of
the Advanced Strategy Lab platform and open discussion to develop the recommendations
on Mission, Vision, and Values and organizational identity.
• Based on the Workshop input, revised Mission, Values, and Values statements and
organizational identity attributes were then made available to the PFD internal stakeholders
for their review and comment as a ‘validation survey.’ 20 internal team members
completed the ‘validation survey’.
This resulted in the establishment of a fully updated Mission, Vision, and Values and organizational
identity. This was established through two engagements of the PFD Senior Leadership Team analyzing
the feedback of the stakeholders during this phase of the process.
Development of a Strategic Business Plan
Once this work was completed, the focus shifted to performing a performance-based assessment of the
organization. Managing Results, LLC was used for three separate on-site engagements that did an in-
depth environmental scan to assess strategic issues, identifying the services delivered by the
department and organizing these into program areas, and finally develop strategic results that
connected to the department’s annual budget allocation.
During this phase of the process, the stakeholder
model expanded by reaching further down the
organizational structure of internal and external
stakeholders to establish 15 distinct strategic
programs with relevant measures established by
subject matter experts in each area.
This work concluded in December of 2022 capping
off a progressively detailed 6-month planning
process. What follows is the culmination of these
phases, which inform the organization's future
direction. Prescott Fire Department members have
committed time, effort, energy, and frank honesty to develop this plan. However, its success depends
entirely on the follow-through by all organization members to achieve the stated outcomes listed herein
and live up to the mission, vision, and values.
An organization that knows where it is going knows the environment in which it must operate and
identifies how to get there has the best chance to meet the needs of its community and achieve its
vision. In addition, this planning process has served to refresh the organization’s continuing
commitment to professionalism and set the path toward future success.
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Section 1 - Mission, Vision, and Values
Prescott Fire Department
Core Identity and Mindset
Our Purpose - Mission
Mitigate the community's risk through service, excellence, and compassion
Our Core Identity and Attitude
Community First
Courage, Grit, and Duty
Driven by Excellence
Our Shared Values and Beliefs
Professionalism
Competence
Compassion
Trust
Collaboration
Integrity
Leadership
Innovation
Fun
Humility
Ownership
Our Aspiration - Vision
A community partner that instills pride, supports our people, leads the region, and proactively
solves public safety challenges
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Connection to the City Strategic Plan
The City of Prescott’s 2023 strategic plan guides the city council in policy deliberations and decisions.
The fire department receives a significant share of the general fund, and the department is very
interested in leveraging the fire department plan in support of achieving overall city priorities. The
following highlight the major elements of the City of Prescott’s Strategic Plan that the fire department
contributes to in connection with this plan to help the city meet overall goals and objectives.
Goal #1: Maintain a Stable General Fund.
Objectives:
2. Provide adequate and stable funding and flexibility to maintain a balanced budget as required by the
City Charter.
Strategies:
• Take a leadership role in forming local partnerships to seek infrastructure and other
funding.
• Explore the options of adding grant writing resources.
3. Monitor the City’s PSPRS unfunded liability status to ensure that past issues don’t occur.
Strategies:
• Implement a policy and mechanism to quickly pay down any future unfunded liabilities
as they accrue.
• Follow PSPRS board actions and state initiatives to evaluate impact on the City’s funded
status.
4. Monitor Legislative, State Executive, and other Political Subdivision Actions.
Strategies:
• Continue to establish multiple-jurisdictional partnerships to achieve legislative,
executive, and political subdivision actions.
Goal #2: Economic Development – providing an environment to enable prosperity, job/career creation,
and capital formation.
Objectives:
3. Continue to monitor a moderate, healthy, and sustainable rate of growth to promote and maintain
the quality of life for the City and to support the local economy.
Strategies:
• Establish and review quantitative data regarding growth at least annually utilizing
federal, state, and local data to track the number of jobs, number of residences, and the
population in Prescott to ensure the needs of the community are met.
• Evaluate affordable housing through the City’s Workforce Housing Committee and
outside partnerships.
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Goal #3: Airport - An airport which is preserved, dynamic, and has the capacity to accommodate current
and future needs.
Objectives:
1. Enhance public safety by protecting the airport from encroachment by non-compatible
development that would impede its airspace.
Strategies:
• Update the Airport Area Specific Plan, Airport Master Plan, Airport Layout Plan, and
Land Development Code to reduce the potential for incompatible residential
encroachment and to support future airport evolution.
2. Seek federal, state, and regional financial support for current and future airport development and
protection.
3. Support future commercial air service maintenance and growth.
4. Support airport safety and security.
Strategies:
• Explore future locations for the Aircraft Rescue Firefighting Facility, Snow Removal
Facility, and the Air Traffic Control Tower.
• Collaborate with public safety to remain cognizant of response requirements for the
airport.
Goal #4: Quality of Life – create a clean and safe city that provides superior essential services and
enhances opportunities that allow for retention and attraction of people who want to live, learn, work,
and play in Prescott.
Objectives:
6. Highly-Rated City Services – Perceived as and are (measurably) delivering efficient and effective
services including transportation with improved flow, well-maintained streets, public safety, code
compliance, water, and wastewater services.
Strategies:
• Consider using a survey tool to measure citizen satisfaction and the efficiency and
effectiveness of city services.
7. Plan and budget to improve response times and additional, necessary facilities for first responders.
Strategies:
• Ensure effective recruitment and retention of first responders.
• Evaluate, within the calendar year, the feasibility and establishment of an ongoing,
dedicated funding mechanism for the funding of police and fire capital and operational
needs.
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• Evaluate alternative delivery mechanisms to provide optimal, effective public safety
outcomes.
Goal #5: Service-Oriented Culture – Promote an accountable organizational culture of
excellent/superior/solutions-driven service by the Mayor, Council, and City staff.
Objectives:
1. Measurably promote excellent service delivery based on trustworthy, timely, problem-solving,
engaging, valuable, accessible, actionable, fair, consistent, and common-sense service as permitted by
existing resources and by effective use of those resources.
Strategies:
• Continued customer service and other trainings.
• Customer experience feedback and survey.
• Performance measures from each department.
• Shared vision culture among employees at all levels of departments.
Other notes: culture of enforcement changed to culture of service and facilitation (attitude); seeking to
have a Solution-Oriented culture.
2. Promote continuous process improvement which fosters better processes and procedures to improve
customer service and provide quality services at the lowest possible cost to taxpayers.
Strategies:
• Foster a culture that enhances employee morale.
• Carry out the co-location of city facilities.
Courtesy: Prescott Chamber of Commerce
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Section 2 - Organizational and Community Assessment
The need to perform rigorous risk assessments and community
informed strategic planning is more essential than ever before. The
number of services that fire departments provide have increased
significantly due to a better assessment of true community risk and the
application of more proactive solutions to those challenges. In addition,
the emergencies today’s firefighters are asked to address has become
more complex, and in some cases more dangerous.
The Prescott Fire Department is truly an all-hazards emergency
response organization. The only major area the department does not formally offer is response to
shipboard fires and emergencies. Considering the relatively small size of the department, this fact is
remarkable. To respond to this environment, the department uses three key elements in its planning
process. They are the strategic plan, the community risk assessment, and the standards of Cover. In
combination they inform budget requests and establish the foundation for the department’s
performance management approaches.
In 2019, the department completed a comprehensive community risk assessment that is the foundation
for assessing the risks faced by the community. This is an integrated “living “document that will be
updated along with the Standards of Cover on an annual basis. A major update is expected in 2024 as
the department’s initial five-year accreditation cycle is nearing an end and the assumptions utilized in
this document need updating to prepare for re-accreditation.
Strategic
Plan
Community
Risk
Assessment
Risk
Informed
Planning
Process
Standards of
Cover
Budget and
Performance
Environment
and Capabilities
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Stakeholder Input and Engagement
2019 Strategic Plan Stakeholder Outreach
The 2019 process engaged stakeholders in a traditional in-person format and is represented here to
show alignment with the findings of the 2022 process. While it was not formally a part of this update, it
is relevant and shows the key assumptions remain unchanged. Both the business community, and citizen
stakeholders were invited to participate. Below is a high-level summary of the findings of that
engagement. Each group was asked report their planning priorities for the department, which services
they felt were the most important, and their general opinions of the overall state of the department.
Those in attendance (13) did not constitute statistical validation but should be viewed as a potential
indicator of the business community’s general leanings.
Figure 1. Business Community Planning Priorities
The attendees were given the preceding list of values or planning elements and given a forced choice:
comparing each element to all of the others to decide which was the most important (e.g., technical
competence versus contain costs, technical competence versus maintain response times, etc.). The total
value possible cumulatively is 65 per planning element. The results are illustrated in Figure 1, reflecting
that the group prioritized expanding staffing and deployment over every other planning element,
followed closely by improving response times and then reliable equipment and facilities, ensuring the
technical competence of PFD personnel, maintaining response times, and finally containing costs.
6
23
46
37
38
45
0 10 20 30 40 50
Contain Costs to Taxpayers
Maintain Existing Response Times
Ensure Technical Competence
Reliable Equip./Facilities
Improve Response Time
Expand Staffing/Deployment
←Low Priority High Priority →
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Figure 2. Business Community Service Priorities
In the same session as just discussed, the attendees were given a list of current services provided by the
fire department, which were described. The choices were to assign a 3 (critical priority), a 2 (important
priority), or a 1 (low priority) to the list of services. The respondents were allowed to assign as many 3s,
2s, or 1s as they wished and were also allowed to strike through any service, they felt the fire
department should not be providing or add a service the individual respondents believed was missing
from what should be provided. No attendees struck through any services, but two attendees separately
added “EMTs well-checking frequent system users or post discharge patients.”
The group prioritized advanced life support (paramedic) services as the most critical service offered by
PFD, followed by fire suppression, hazardous materials, and technical rescue response. Fuels
management, community risk reduction (prevention), and public education were scored lowest, but still
at or above an important priority.
Finally, the attendees were given an opinion poll, where they were asked to check the one box under
each of the headings in Figure 3 that most described their perspective.
Figure 3. Staff/Response/Cost Opinion Options
Staffing Response Performance Cost of Service
Overstaffed Response too heavy Too expensive
Staffed appropriately Response appropriate Appropriate
Understaffed Response too slow/light Underfunded
The results of the opinion poll are reflected in Figure 4.
1.92
2.00
2.08
2.31
2.46
2.69
2.92
0.00 0.50 1.00 1.50 2.00 2.50 3.00
Public Education
Community Risk Reduction (Prevention)
Fuels Management
Technical Rescue
Hazardous Materials Team
Fire Suppression
EMS (Paramedics)
←Low Priority High Priority →
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Figure 4. Business Community Staff/Response/Cost Opinion Poll Results
Interestingly, the business respondents agreed most that PFD was underfunded, that response was too
slow, and that PFD was understaffed.
These same tools were administered in the same way with identical instructions on the same day to
citizens of the community in a separate forum. Those in attendance (10) did not constitute statistical
validation but should be viewed as a potential indicator of the community’s general leanings.
Figure 5. Citizen Planning Priorities
75%
25%
0%
58%
42%
0%
67%
33%
0%
0%10%20%30%40%50%60%70%80%
Understaffed
Staffed Appropriately
Overstaffed
Response too slow
Response appropriate
Response too heavy
Underfunded
Appropriate cost
Too expensive
■Cost ■Response ■Staffing
1
16
30
34
38
46
0 10 20 30 40 50
Contain Costs to Taxpayers
Maintain Existing Response Times
Reliable Equip./Facilities
Ensure Technical Competence
Expand Staffing/Deployment
Improve Response Time
←Low Priority High Priority →
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As with the business community, citizen stakeholders were given the list of values or planning elements
and given a forced choice: comparing each element to all the others, deciding which is the most
important. The total value possible cumulatively for any single planning element is 50. The results are
illustrated in Figure 5, reflecting that the group prioritized improving response time over every other
planning element, followed by expanding staffing and deployment, ensuring the technical competence
of PFD personnel, and having reliable equipment and facilities. Maintaining response time and
containing taxpayer costs were given the lowest priority.
In the same session, the attendees were given a list of current services provided by the fire department.
As with the business community, the choices were to assign a 3 (critical priority), a 2 (important
priority), or a 1 (low priority) to the list of services. The respondents were allowed to strike through any
service they felt the fire department should not be providing or add a service the individual respondents
believed was missing from what should be provided by the fire department. No services were struck or
added.
Figure 6. Citizen Service Priorities
As with the business community, the citizen stakeholders prioritized advanced life support (paramedic)
services as the most critical service offered by PFD, followed by fire suppression. The citizens’ remaining
priorities differed slightly in order from the business community, but public education was scored lowest
in priority for both groups.
Finally, the attendees were given an opinion poll, where they were asked to check the one box under
each of the headings in Figure 7.
1.80
2.20
2.30
2.30
2.30
2.70
3.00
0.00 0.50 1.00 1.50 2.00 2.50 3.00
Public Education
Fuels Management
Hazardous Materials Team
Community Risk Reduction - Prevention
Technical Rescue
Fire Suppression
ALS (Paramedics)
←Low Priority High Priority →
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Figure 7. Citizen Staff/Response/Cost Opinion Poll Results
As with the business community, the citizen respondents agreed most that PFD was underfunded, that
response was too slow, and that it was understaffed. In all three categories, the citizens in attendance
weighed their responses heavily in the deficit (underfunded, understaffed, and slow response time).
73%
27%
0%
82%
9%
9%
73%
27%
0%
0%10%20%30%40%50%60%70%80%90%
Understaffed
Staffed Appropriately
Overstaffed
Response too slow
Response appropriate
Response too heavy
Underfunded
Appropriate cost
Too expensive
■Cost ■Response ■Staffing
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2022 Stakeholder Outreach – Subjective Factors
The department’s first step for stakeholder engagement during the 2022 strategic planning process was
a thorough examination of where the department is positioned as a group of emergency response
professionals, as an asset in the community, and what the challenges and opportunities were that are
facing the department. This was to determine if the mission, vision, and values needed to be updated,
and if so, what that should be. Below are the key findings from that process:
• Key Finding #1: Duty to serve – Hopeful for the future:
Prescott firefighters will answer the call and fulfill the
fundamental mission of providing the fire/emergency
services that keep the community safe. However, their
goodwill has been stretched thin by a resource model that
has not kept pace for the current environment and is
insufficient for the growth of the community. Their outlook
is temporarily buoyed by the arrival of new leadership and a
collaborative approach to rethinking the organization for that future. But the progress on that
future will need to be tangible to reinforce that PFD is making the investments in facilities,
systems and people to align with the desired organizational vision and identity for the future.
• Key Finding #2: Inability to keep up with growth – Ready for change The challenge for PFD is
that the department is playing catch-up relative to the current environment in terms of
resource, facilities, compensation and planning. The future environment is already arriving which
means that PFD has to execute at a faster rate than the rate of change happening in the
community. That means that the leadership style, values and culture have to support a
willingness and ability to change. The good news is the outlook of the staff of the PFD related to
how they see the current state of the organization, and that they are ready (way past ready) for
that change. This indeed creates the need and the opportunity to advance a new organizational
identity for PFD—embodied with a refreshed mission, vision, values, culture and sense of that
this organization could really look like in the future.
• Key Finding #3: Be succinct in words and action – Lead with compassion: The general feedback
spirit from the internal stakeholders is to keep the mission simple—emergency services,
community context, delivered with skill and compassion.
• Key Finding #4: Be bold and build the future: The vision is not just for those that are here today,
it is also relevant for the next generation that will join PFD. To be “the best in the west” is a
seriously high standard. More important are proactivity, regional leadership, and a leader in the
community. The core elements of respect, admiration by peers, and community engagement
and preservation of the family culture all seem to connect. This vision, regardless of final
language, will need to be guided by the values and cultural components to be viewed as
credible.
• Key Finding #5: Innovation and push forward - Challenge the status quo: Looking forward with
innovation, a drive for constant (or continual) improvement is an element that represents a
bridge to the future—"don’t be stuck in the past”, don’t do it this way just “because we always
have”.
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• Key Finding #6: Rooted in a values-oriented culture: PFD has a strong and distinct culture, and
the majority of the elements serve PFD well and should be sustained for the future. Values
around leadership are important and to be placed in the right context within the culture.
• Key Finding #7: Operationalize the Vision: The strategic plan must create action plans that
establish a bold path for change. This begins to paint a picture of the future that is very
attractive to the workforce today and would be well-positioned for the next generation.
• Key Finding #8: Use the values to build the future: The survey pointed to the idea of a new
Prescott Fire Department that values its history and heritage but is ready to move on as a
leadership-driven organization, forward-thinking, progressive, open and transparent,
accountable and community-focused.
• Key Finding #9: Purpose and Identity: Purpose is a powerful concept but will require more
education to differentiate purpose from the mission and to see the real difference, over time
and with the right resources, that the PFD makes in the lives of our community members. At the
end of the day, it is to support that safe environment and know that you are protected. A focus
on identity is important.
These findings were thoroughly reviewed, and the department’s command staff and key leading
members met to finalize the mission, vision, and values which determined the new organizational
identity and set the stage for the business strategic plan.
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The Forging Factors for the Future
Participants were asked where they felt the organization was moving forward in the leadership
workshop and validation survey. This defines the foundation for the organization and the future. It is a
shared future, and the internal team helped to define that future identity and the key strategies. These
key themes are the foundation for the department’s updated mission, vision, and values and the origin
of the new core identity and attitude. Collectively, they present the foundation for all implementation
efforts.
The Foundation of Our Vision
• THE PROCESS MATTERS: PFD has begun a serious change management process to redefine
the organization and its support for the future. The department members are committed to
the process and are committed to leadership in being part of the process.
• YOU HAVE HELD THE LINE: The only reason PFD can move forward is that its members have
held the line and done their jobs in an extremely challenging environment. While the
community appreciates this, PFD members recognize they must change that environment for
themselves and for the community.
• WE WILL GROW WITH THE COMMUNITY: Prescott and this region are growing and growing
for good reasons. It’s a desirable place to be. PFD will grow with the community and be a
leader in providing the safe environment our community needs.
• HONOR THE PAST, MOVE TO THE FUTURE: PFD has proud people and proud
tradition/heritage and will always honor that, but must reset the future. Departmental
members need to be willing to rethink nearly everything about what they do to serve this
community in the future. Our members are that future.
• VALUE OUR VALUES: PFD is a values-based organization and operates as a family. The
department’s collective values and culture are the foundation for the future. As PFD moves
forward, members will stay true to the values and attract like-minded people that have the
same commitment.
• WE ARE READY: At every key point, the stakeholders show evidence of City support, tangible
desire for resource investment, and community buy-in. The organization is ready for the
leadership is in place to create the future. Members of the department will be engaged and
are ready.
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Environmental Scan – Objective Factors
While the first phase of the stakeholder process assessed the “heart” of the organization, the
environmental scan is the “head” of this effort. This is a more rigorous process in terms of finding factual
features in the community that impact the future ability of the city to provide services. The first step is
to evaluate the external and internal organizational environment. The internal planning team combined
feedback from the citizen forum, the internal survey results, and their collective knowledge of the
organization and the community to assess the environment in which the district operates. The 2019 and
2022 process found very similar results and further validate the environmental factors in play.
2019 Strategic Plan SWOT Analysis
To properly formulate strategic initiatives, the internal planning
team had to evaluate the external and internal organizational
environment. The internal planning team combined feedback from
the citizen forum, the internal survey results, and their collective
knowledge of the organization and the community to assess the
environment in which the district operates. Analyzing the
organization’s strengths, weaknesses, opportunities, and threats
(SWOT) is the first step in identifying actionable strategies for the
future. The internal survey results of the SWOT were condensed
and prioritized by the internal planning team.
Strengths
The identification of organizational strengths is the first step in the environment scan. An organization’s
strengths identify its capability of providing the services requested by its customers. The organization
needs to make certain that its strengths are consistent with the issues it faces. Programs that do not
match organizational strengths or primary functions should be reviewed to evaluate the rate of return
on precious staff time. The internal planning team identified the following core department strengths:
Human Capital Resilience /Adaptability Reputation/Community Perception
Weaknesses
Organizational weaknesses, or lack of performance, are also an important environmental scan element.
To move forward, the organization must honestly identify the issues that have created barriers to
success in the past. Weak areas needing improvement are not the same as challenges, which will be
identified later, but rather those day-to-day issues and concerns that may slow or inhibit progress.
Internal organizational issues, as identified by the planning team, are typically issues that are at the
heart of an agency’s problems. The internal planning team identified the following core department
weaknesses:
Financial Lack of Sufficient Personnel
Number and Conditions of Stations Ability to Conduct Training
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Increased workload
Opportunities
An organization’s opportunities and threats are generally derived from the external environment.
Opportunities are focused on existing services and on expanding and developing new possibilities inside
and beyond the traditional service area. Opportunities exist for the Prescott Fire Department as was
evidenced by the feedback from the internal survey as follows:
Increase capacity in current growth period CON/Community Paramedicine
Use strategic plan, accreditation, CRA: SOC to educate elected officials and public.
Challenges
The challenges are different than the weaknesses in that they are obstacles that must be overcome as
opposed to shoring up a weakness. The obstacles may be internal or external but nonetheless must be
addressed to position the department to take advantage of opportunities in the future. Challenges are
plentiful for the Prescott Fire Department as evidenced by the feedback from the internal survey as
follows:
Maintaining response times Emergency Medical Services Delivery of Training
Workload Growth without Planning Employee Health/Wellness
Running our Business with Limited Resources (burnout and inconsistency)
Threats
There are conditions in the external environment that are not under the organization’s control. The
identification of these conditions allows the organization to develop plans to mitigate or respond when
a threat becomes a barrier. By recognizing these issues, an organization can greatly reduce the potential
for loss. The internal planning team identified the following core threats:
Funding cuts, grant cuts, no increase Mental health
Community Growth without corresponding agency growth
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Strategic Issue Statements
The stakeholder outreach from both 2019 and 2022, diligent work on the formation of a defined
organizational identity, and the department’s Community Risk Assessment and Standards of Cover were
the foundation of formulating the key issues influencing the planning needs of the Prescott Fire
Department for the next five years. This area is representative of a departure from traditional planning
methods as not only are the key issues identified, but an analysis of the impact of inaction is also
represented to show the impact on the community for prioritizing needs of the department.
It is important to note that these statements are not the result of an individual lack of action in the past
or that a stakeholder group failed to act. Instead, they are a realistic and fact-based assessment of the
current conditions that are influencing the strategic objectives contained in this plan. Therefore, the
focus of these statements must be to motivate future initiatives and not to look retrospectively at prior
efforts to influence these factors. They are a call to solving collective problems that the community
shares, along with a wide-ranging set of issues facing the community beyond emergency services.
The following statements represent the seven most significant strategic issues that impact the ability of the
Prescott Fire Department to meet the current and expected community demand for emergency response and risk
mitigation services.
Issue 1: Staffing and Infrastructure
The needs of the department for staffing and infrastructure have not been effectively
communicated, resulting in a lack of understanding and prioritization by fiscal decision-makers and
the community, which, if it continues, will result in:
• Continued inadequate staffing levels to meet service demands
• Continued inadequate infrastructure and equipment to meet community expectations and
risk
• Poor patient outcomes
• Negative social and economic results from a devastating event
• Negative impact on the wellness of our first responders
Issue 2: Occupational Safety
Due to a changing emergency response environment coupled with inadequate facilities, equipment,
and policies for Prescott Fire, members face increased exposure to chemicals, violent incidents,
workloads, and stress. If national standards, codes, and recommendations are not addressed,
exposures will continue to be imposed on our personnel, resulting in:
• Increased rates of injury, illness, and cancer
• Increased mental health issues
• Increased healthcare costs
• Loss of personnel
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Issue 3: Data Collection and Analysis
Continued inefficient data collection and the lack of capacity for analysis, if unaddressed, will result
in:
• Lack of strategic location of assets
• Policymakers not having the data to make strategic decisions about the fire service
• Potential financial and legal implications for non-compliance with national standards and
industry best practices
• The department’s ability to meet response times included in the City’s adopted Standards of
Cover to 9-1-1 calls will continue to decline
Issue 4: Community Growth
In the past 25 years, demand for Prescott Fire Department services doubled along with the
population and continues to grow, while staffing levels are virtually unchanged, which, if
unaddressed, will result in:
• Limited administrative office hours, delayed response to the public
• Delayed plan reviews affecting the construction industry, fewer inspections completed,
preplanning no longer addressed which affects citizen and firefighter safety, ineffective
permit process
• Slower response times, personnel unprepared for response, equipment failures more
frequent
• Delayed call processing at the Prescott Regional Communications Center and inappropriate
resource allocation
Issue 5: Sustainable Funding
The funding provided by the General Fund is inadequate for the Fire Department to meet the City’s
adopted Standards of Cover, which, if unaddressed, will result in:
• Continued insufficient staffing/capital to meet the demands of the community
• Continued inability to implement innovative service measures for the community
• Difficulty exercising flexibility that would benefit the community
• An increase in facility and equipment disrepair that will further impede service delivery to
the customer
• Heightened risk of not being able to respond to and mitigate a catastrophic wildland fire
event
• Insurance ratings will degrade, leading to increase costs to citizens or canceled policies
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Issue 6: Resource Viability
The human, infrastructural and technical resources appropriated to the PFD do not adequately meet
the demands of the citizens/visitors of Prescott and will not be positioned to ensure future stability,
if continued will result in:
• Response to incidents is long and will worsen
• Infrastructure costs are unmanageable and will increase
• Premature disability/death of citizens/visitors will occur
• Increased workload-related stress to employees
Issue 7: Workforce Development
A lack of cohesive planning related to recruitment, retention, and workforce development; as well as
an associated insufficient trend analysis, if continued will result in:
• Increased turnover
• The lack of a succession plan
• Erosion of a community-oriented departmental culture
• Fewer interested applicants
• An ineffective workforce
• An unengaged workforce that does not feel appreciated or supported
2002 Indian Creek Fire
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Section 3 - Strategic Business Plan
Performance-Based Budget Structure
To address these seven strategic issues, the department’s budget structure has been divided into 4
Executive Sections that oversee 15 Functional Groups (strategic programs) that direct current and
required resources in a targeted manner to reduce the negative impact of the community's public safety
issues.
1.0 Section: Office of the Chief
1.1 Group: Administration
1.2 Group: Leadership and Management
1.3 Group: Research and Development
1.4 Group: Capital Investments
1.5. Group: Organizational Performance Management
2.0 Emergency Operations Section
2.1 Group: Fire Suppression
2.2 Group: Special Operations
2.3 Group: Emergency Medical Services
2.4. Group: Readiness and Logistics
3.0 Community Risk Management Section
3.1 Group: Risk Reduction and Planning Services
3.2 Group: Emergency Management
3.3 Group: Community and Public Information
4.0 Essential Services Section
4.1 Group: Training and Skills Development
4.2 Group: Health and Safety
4.3 Group: Employee Development
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Executive Sections – Strategic Purpose and Key Results
The key results for the department are represented here by Section. These are considered outcome measures that
flow logically from each group function that report to them.
1 - Office of the Chief
Purpose
Statement
The purpose of the Office of the Chief is to provide strategic planning
and support services to PFD stakeholders so they can have confidence
in the implementation and stewardship of public safety resources.
Key
Results
• % Operational Groups that are on or below budget (measured
quarterly)
• % Stakeholders who report they have confidence in PFD
• % Departmental strategic results achieved
• % Response times within the Standards of Cover adopted by the
City
• % Of IT Projects Successfully Implemented
2 - Emergency Operations Section
Purpose
Statement
The purpose of the Operations Section is to provide all-risk response
services to the public so they can live, work, and recreate in a safe
community.
Key
Results
• % Call responses provided within the time frames in the Standards
of Cover adopted by the City
• % Special Operations responses within the time frames in the
Standards of Cover adopted by the City.
• % Medical emergency responses provided per the Standards of
Cover adopted by the City by risk category
• % Responses provided within the Standards of Cover adopted by
the City
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3 - Community Risk Management Section
Purpose
Statement
The purpose of the Community Risk Management Section is to provide
proactive risk identification, mitigation, and management services to
people who live, work, and visit the Prescott area so they can enjoy a
safe, resilient, and economically vibrant community.
Key
Results
• % Change in unplanned/unexpected fire events
• Annual Assessment of community connectedness, which is a key
predictor of resilience and recovery, will be assessed annually.
• % Surveyed respondents who report that they are informed about
the activities of the Prescott Fire Department
4 - Essential Services Section
Purpose
Statement
The purpose of the Essential Services Section is to provide professional
and wellness development services to employees so they can succeed
in their career paths and beyond.
Key
Results
• Firefighter work-related injury rate
• % Employees who are meeting benchmarks as defined in their
career development plan
• % FF the on the force with increased task performance year over
year
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Performance-Based Strategic Results
To ensure organizational effort and progress are continuously assessed, five strategic focus areas have
been established to measure and report results. These directly align with the department’s
performance-based budget structure. A cost analysis of potential initiatives is presented here to project
the potential fiscal impact of the plan. It should be noted that these initiatives are not the only manner
in which progress towards these results can be achieved. The department intends to update these
initiatives as future opportunities or constraints are recognized.
Strategic Result 1: Emergency Response
Achieving Effective Response and Mitigation Solutions
The Prescott Fire Department (PFD) will reduce the negative consequences of life-threatening
emergencies experienced by the community, as evidenced by:
A. Beginning in FY2023, the department will strive to achieve a 3% year-over-year reduction in
Effective Response Force (ERF) response times to incidents categorized as moderate or high risk.
o Strategic Issues Impacted:
▪ Data Collection and Analysis
▪ Community Growth
▪ Sustainable Funding
▪ Workforce Development
o Key Results Ownership: Emergency Operations Section Chief
o Contributing Performance Groups:
▪ Fire Suppression
▪ Emergency Medical Services
▪ Special Operations
B. By the end of FY2024, a baseline measure for cardiac arrest patients discharged from the
hospital neurologically intact will be established.
o Strategic Issue Impact:
▪ Staffing and Infrastructure
▪ Data Collection and Analysis
▪ Sustainable Funding
o Key Results Ownership: Emergency Operations Section Chief
o Contributing Performance Group:
▪ Emergency Medical Services
C. Building on past assessments, and continuing in FY2024, the Community Risk Assessment (CRA)
will be conducted, with particular emphasis on wildland fire risk, followed by a mitigation plan to
be approved by City Council.
o Strategic Issue Impact:
▪ Data Collection and Analysis
▪ Community Growth
▪ Sustainable Funding
o Key Results Ownership: Community Risk Management Section Chief
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▪ Contributing Performance Group: Organizational Performance Management
Strategic Result 1 Emergency Response– Potential Initiatives and Projected Costs1
Initiative One Time
Cost Ongoing Costs Fiscal Year
Modernize Station Alerting $350,000 $75,000 FY24/FY25
Engine Move-up Module $100,000 $25,000 FY23/FY24
Low-Acuity Call
Countermeasures (itemized)
Community
Paramedic
Staffing
$15,000 $160,000
TBD Paramedic
Vehicle $65,000 $20,000
Equipment and
Marketing $35,000 $20,000
Nurse Navigator
Call Diversion
Program
$35,000 $25,000 FY26
Low-Acuity Call Countermeasures Total $150,000 $225,000
Potential Limited CON
(itemized)
Legal Fees $150,000 $150,000
TBD
Ambulances $350,000 $25,000
Equipment $200,000 $20,000
Staffing (16.5
FTE’s)2 $170,000 $1.7 million
Facility Remodels $500,000 N/A
Potential Limited CON Total $1.35 million $1.55 million
Public Access Defibrillation Initiatives $150,000 $25,000
Incident and Emergency Management Staffing $65,000 $150,000 FY26
Fire Adaptive Community Transition N/A $25,000 FY24/FY25
Total $2.17 million $2.1 million
1Fire Station Infrastructure expenses carried in Result 2
2Limited CON personnel expenses include 40-hour support staff additions (0.1 FTE per uniformed position).
No-cost or Existing Initiatives
• Turnout time continuous improvement
• Call-processing time improvement
• Lifeline contract optimization
• Emergency management collaboration
• Active PAWUIC participation
• Improve QA/QI process
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Strategic Result 2: Infrastructure
Positioning Critical Infrastructure to Deliver Strategic Results
The Prescott community will experience a customer-focused, responsive Fire Department capable of
delivering services consistent with the City’s adopted Standards of Cover as evidenced by:
B. By the end of FY2024, __%1 of respondents surveyed will rate PFD services as very good or
excellent and assessed by geographical planning zones connected to the Community Risk
Assessment/Standards of Cover (CRA/SOC).
o Strategic Issue Impact:
▪ Data Collection and Analysis
▪ Community Growth
▪ Sustainable Funding
▪ Resource Viability
▪ Workforce Development
o Key Results Ownership: Office of the Chief
o Contributing Performance Group:
▪ Organizational Performance Management
1 A target will be established when a baseline is known
C. By the end of FY2025, one new strategically located station will be staffed and operational.
D. By the end of FY2025, a second new strategically located fire station will be shovel-ready.
E. By the end of FY2027, the second station will be fully staffed and operational.
o Strategic Issue Impact:
▪ Staffing and Infrastructure
▪ Occupational Safety
▪ Data Collection and Analysis
▪ Community Growth
▪ Sustainable Funding
▪ Resource Viability
▪ Workforce Development
o Key Results Ownership: Office of the Chief
o Contributing Performance Groups:
▪ Organizational Performance Management
▪ Capital Investments
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1Assumes a 14,000 square foot facility at approximately $425/sq.ft.
2Assumes inflation rate of 5% per year for capital and 3% in personnel expenses
No-cost or Existing Initiatives
• N/A
Example Fire Station Floor Plan (14,000 sq. ft. Facility)
Strategic Result 2 Infrastructure – Potential Initiatives and Projected Costs
Initiative One Time
Cost
Ongoing
Costs
Fiscal
Year
Customer Survey 10,000 5,000 FY24
Fire Station 76 (itemized)
Land & Design $1,000,000 N/A
FY24/FY25
Construction1 $6,000,000 N/A
Engine 76 $900,000 $90,000
Staffing (16.5
FTE’s) $170,000 $1.7 million
Fire Station 76 Total $8.1 million $1.79 million
Fire Station 77 (itemized)2
Land & Design $1.1 million N/A
FY26/FY27
Construction $6.6 million N/A
Engine 77 $990,000 $99,000
Staffing (16.5
FTE’s) $187,000 $1.8 million
Fire Station 77 Total $8.9 million $1.9 million
Total $19.2 million $3.7 million
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Strategic Result 3: Workforce
Supporting our People
All PFD members will have an opportunity to have their health and safety needs met, experience
personal and career development opportunities, and work in an inclusive organizational culture
focused on achieving results for the community, as evidenced by:
A. Beginning in FY2023, the PFD injury rate will be reduced by 3% year-over-year.
o Strategic Issue Impact:
▪ Occupational Safety
▪ Data Collection and Analysis
▪ Workforce Development
o Key Results Ownership: Essential Services Section Chief
o Contributing Performance Group:
▪ Health and Safety
B. By the end of FY2024, 100% of eligible PFD members will complete the annual department
physical.
o Strategic Issue Impact:
▪ Occupational Safety
▪ Resource Viability
▪ Workforce Development
o Key Results Ownership: Essential Services Section Chief
o Contributing Performance Group:
▪ Health and Safety
C. By the end of FY2024, all PFD members will have the opportunity to establish a career
development plan.
o Strategic Issue Impact:
▪ Staffing and Infrastructure
▪ Resource Viability
▪ Workforce Development
▪ Employee Development
o Key Results Ownership: Essential Services Section Chief
o Contributing Performance Group:
▪ Health and Safety
D. By the end of FY2023, PFD will have an organizational succession plan in place identifying roles
from Engineer through Fire Chief.
o Strategic Issue Impact:
▪ Staffing and Infrastructure
▪ Community Growth
▪ Sustainable Funding
▪ Resource Viability
▪ Workforce Development
o Key Results Ownership: Office of the Chief
o Contributing Performance Group:
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▪ Leadership and Management
E. By 2024, 2 qualified applicants will reach the Chief’s panel for each open position for every
recruitment and promotional opportunity.
o Strategic Issue Impact:
▪ Workforce Development
o Key Results Ownership: Essential Services Section Chief
o Contributing Performance Group:
▪ Training and Skills Development
▪ Employee Development
Strategic Result 3 Workforce – Potential Initiatives and Projected Costs
Initiative One Time Cost Ongoing Costs Fiscal Year
NFPA 1582 Physicals N/A $80,000 FY24
Career Development Initiatives N/A $100,000 FY 25
Existing Station Renovations $2 million N/A FY27/FY28
Total $2 million $180,000
No-cost or Existing Initiatives
• Utilize existing HR resources
• Promote culture and live by the organizational values
• Collaborate with Yavapai College
• Extensive use of risk pool resources
• Utilize industry competent physical therapy resources
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Strategic Result 4: Performance Measurement
Leveraging the Value of Data
PFD will establish a performance management system to measure, report, and act based on data from
cross-disciplinary databases as evidenced by:
A. During FY2024, resources for data analysis will be operational, and systems integration will be
underway as measured by the availability and relevant information.
o Strategic Issue Impact:
▪ Data Collection and Analysis
▪ Resource Viability
o Key Results Ownership: Office of the Chief
o Contributing Performance Group:
▪ Organizational Performance Management
B. By the end of FY2025, the majority of operational, policy, and budget decisions regarding the Fire
Department will be informed by results-oriented performance measures.
o Strategic Issue Impact:
▪ Staffing and Infrastructure
▪ Sustainable Funding
▪ Data Collection and Analysis
▪ Resource Viability
o Key Results Ownership: Office of the Chief
o Contributing Performance Group:
▪ Organizational Performance Management
C. By 2025, the PFD will earn an ICMA certificate of achievement in performance management; by
2026, a certificate of distinction; and by 2027, a certificate of excellence (Issue
o Strategic issue Impact:
▪ Staffing and Infrastructure
▪ Data Collection and Analysis
▪ Resource Viability
o Key Results Ownership: Office of the Chief
o Contributing Performance Group:
▪ Organizational Performance Management
A. Building on past assessments, and continuing in FY2024, the Community Risk Assessment (CRA)
will be conducted, with particular emphasis on wildland fire risk, followed by a mitigation plan to
be approved by City Council
o Strategic Issue Impact:
▪ Data Collection and Analysis
▪ Community Growth
▪ Sustainable Funding
o Key Results Ownership: Community Risk Management Section Chief
o Contributing Performance Group:
▪ Organizational Performance Management
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Strategic Result 4 - Performance Measurement – Potential Initiatives and Projected Costs1
Initiative One Time Cost Ongoing Costs Fiscal Year
Performance Management Costs $10,000 $10,000 FY 25
Data Analysis Tools $100,000 $30,000 FY 26
Dedicated Data Analysis Staffing $10,000 $110,000 FY 25
Total $120,000 $150,000
1Wildfire Risk Mitigation expenses carried in Result 1
No-cost or Existing Initiatives
• IT Collaboration
• Departmental data-informed decision-making
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Strategic Result 5: Organizational Culture
Forged by Values/Energized by Vision
The firefighters and civilian staff of the Prescott Fire Department bring strong values and a forward-
looking commitment to the work. The department seeks and is committed to creating an
organizational culture consistent with and aligned with its members and values, characterized by:
A. By 2023, members will experience leadership messages, behaviors, and beliefs consistent with
our customer-focused culture.
o Strategic Issue Impact:
▪ Staffing and Infrastructure
▪ Community Growth
▪ Resource Viability
▪ Workforce Development
o Key Result Ownership: Office of the Chief
o Contributing Performance Group:
▪ Leadership and Management
B. By the end of FY2024, PFD will establish expectations and support systems for supervisors to
reward, manage, and promote organizational values and expectations.
o Strategic Issue Impact:
▪ Workforce Development
▪ Employee Development
o Key Result Ownership: Essential Services Section Chief
o Contributing Performance Group:
▪ Employee Development
C. By the end of FY2025, PFD will evaluate organizational culture through an employee
engagement survey that measures adherence to organizational values and expectations.
o Strategic Issue Impact:
▪ Workforce Development
o Key Result Ownership: Office of the Chief
▪ Leadership and Management
▪ Organizational Performance Management
D. By FY2024, each member and their supervisor will have a conversation about the members
contribution to the organizational culture at a 6-month check-in and the annual evaluation.
Strategic Issue Impact:
▪ Workforce Development
o Key Result Ownership: Essential Services Section Chief
o Contributing Performance Group:
▪ Employee Development
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Strategic Result 5 Organizational Culture – Potential Initiatives and Projected Costs
Initiative One Time Cost Ongoing Costs Fiscal Year
Internal Communication Enhancements $5,000 $5,000 FY 24
Organizational Development Initiatives N/A $20,000 FY24
Total $5,000 $25,000
No-cost or Existing Initiatives
• Internal Communications (Station Visits, Video Updates)
• Departmental follow-through
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Section 4 –Group Performance Measure Worksheets
1.1 Administration Group (Office of the Chief)
Section Purpose: The purpose of the Office of the Chief is to provide strategy planning and support
services to PFD stakeholders so they can have confidence in the implementation and stewardship of
public safety resources.
Group Purpose Statement
The purpose of the Administrative Group is to provide financial, budgetary and administrative support
services to the Fire Department and the City so they can have the information necessary to make
informed decisions.
Administration - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
KEY RESULT - % Program Budgets that
are on or below budget (tracked
quarterly)
% Invoices above $5,000 paid within 30
days
% Timesheets submitted in an accurate
and timely manner
% Accounts Receivable invoices issued
within 30 days of prior month
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Invoices processed
# Timesheet reviews conducted
# Group budget reports delivered
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Invoice payments expected to be
requested
# Group/Program budget reports
expected to be requested
# Of grants administered per fiscal year
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Ratio: Group Expenditures:
Department Budget
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% Operational budget supported by
grant funding
% Accounts Receivables collected
within 90 days
Inventory of Core Administration Services and Programs Delivered (32 Services)
• Accounts Payable
• Administration Budget
• IGA Monitoring Reports (YRMC Base Hospital, Ambulance Transportation, Training)
• Airport-Suppression Budget
• Annual Reports
• Monthly Budget Reports
• Capital Budgets
• Community Risk Reduction Budget
• Customer Invoices/Bills
• Emergency Management Budget
• Emergency Medical Services (EMS) EMS Budgets (EMS, EMS Assistance, C.P.R. / First Aid)
• Facility / Janitorial Cleanings
• Fire Auxiliary Corps
• Forestry Budget
• Grant Applications
• Grant Monitoring Reports
• Grant Reimbursement Requests
• Honor Guard Budget
• Hotshot Administration Budget
• Off-District Budget (Wildland Fire Assistance)
• Office Supply Management
• Paid Invoices
• Payroll Reporting
• Phone / In-Person / Email Responses
• Processed Invoices
• Essential Services Section (PSD) Budgets
• Public Records Request Responses
• Purchasing Card Reconciliation
• Records Management Reports (Retain, Destroy, Archive)
• Standards Compliance Reports
• Suppression Budget
• Technical Services Budget (TRT, HazMat, Drone)
• Vendor Selections
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Administration Group Assignments and Budget Overview
Section Chief:
Fire Chief Holger Durre
Group Manager:
Jaimie Sventek
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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1.2 Leadership and Management (Office of the Chief)
Leadership and Management - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
KEY RESULT - % Stakeholders who
report they have confidence in PFD
% Stakeholders who report that open
communications are encouraged
% PFD members who report that
direction is given and understood
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Department-Wide Communication
Events and Messages Delivered
# New Policies
Developed/Implemented
# Council Presentations Given
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Public Events and Ceremonies
Requested
# Intergovernmental Meetings and
Events Attended
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Ratio - Fire Department Funding ($$):
Value of property within the City of
Prescott
Inventory of Core Leadership and Management Services and Programs Delivered (15 Services)
• Ceremonies
• Honor Guard Program
• Charities Support Activities
• City Committee Participations
• Contracts and Agreements
Section Purpose: The purpose of the Office of the Chief is to provide strategy planning and support
services to PFD stakeholders so they can have confidence in the implementation and stewardship of
public safety resources.
Group Purpose Statement
The purpose of the Leadership and Management Group is to provide leadership, direction, and
communication services to stakeholders so they can live, work, and recreate with confidence in the
City’s emergency services.
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• Intergovernmental Agreements (IGA’s)
• Final Personnel Decisions
• Fire Chaplain
• GMIHC Responsibilities (this is the 19 families)
• Interdepartmental Relations Management
• Intergovernmental Relationship Management
• Labor Relations Management
• Leadership Communications
• Policies and Directives
• Presentations
• Reports
Leadership and Management Group Assignments and Budget Overview
Section Chief:
Fire Chief Holger Durre
Group Manager:
N/A
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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1.3 Research and Development (Office of the Chief)
Section Purpose: The purpose of the Office of the Chief is to provide strategy planning and support
services to PFD stakeholders so they can have confidence in the implementation and stewardship of
public safety resources.
Group Purpose Statement
The purpose of the Research and Development Group is to provide project research and planning
services to the Prescott Fire Department and City Leadership so they can make informed decisions
and implement solutions that position the Prescott Fire Department to continue to deliver safe,
efficient, and effective services.
Research and Development - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
KEY RESULT - % Of IT Projects
Successfully Implemented
% Of project proposals approved by
City Manager and/or City Council
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Of project/research proposals
approved by departmental leadership
# Of new service delivery programs or
enhancements proposed to/by
departmental leadership
# Of major IT and research
implementation projects in process
1 Station optimization/location study
completed
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Of ad-hoc research or
implementation projects expected to
be required/requested
# Response time reduction technology
systems expected to be required
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Ratio – Project Management Cost:
Total Purchase Price of Project
Annual cost savings projected of
proposed innovations
Inventory of Core Research and Development Services and Programs Delivered (10 Services)
• Ad-Hoc Management and Group Research Projects
• Best Practices Research Reports
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• Fire Code Integrations
• Information Technology (IT) Collaborations
• Information Technology Systems Integrations
• Inter-Departmental Fire Consulting Sessions
• Low Acuity Call Mitigations
• Project Proposals
• Project Research Reports
• Resource Location Plans
Research and Development Group Assignments and Budget Overview
Section Chief:
Fire Chief Holger Durre
Group Manager:
N/A
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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1.4 Capital Investments (Office of the Chief)
Capital Investments - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
KEY RESULT - % Response times within
the Standards of Cover adopted by the
City
% Of project proposals approved by
City Manager and/or City Council
% Residents who participate in public
outreach at public safety facilities
% Stations built on time and within
budget
1st Fire Station Built and Open by
January 2025
2nd Fire Station Built and Open during
FY2027
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# of response time reduction
technology systems implemented
# Of new service delivery programs or
enhancements proposed to/by
departmental leadership
Training Center Capital plan re-
assessed and proposed as a regional
cooperative facility
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Of capital construction projects
demanded
# Intergovernmental Meetings and
Events Attended
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Ratio - Cost of Multi-Use Investments:
Total Capital Investments
Section Purpose: The purpose of the Office of the Chief is to provide strategy planning and support
services to PFD stakeholders so they can have confidence in the implementation and stewardship of
public safety resources.
Group Purpose Statement
The purpose of the Capital Investment Group is to provide stewardship of public funds for strategically
positioned public safety facilities, equipment, fleet and technology planning services to residents and
taxpayers so they can effectively and efficiently access the City’s public safety services.
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Annual cost savings projected of
proposed innovations
Inventory of Core Capital Investment Services and Programs Delivered (15 Services)
• 5-Year Capital Investment Plans (Approved Expenditure List)
• Apparatus
• Capital Equipment
• Co-location Agreements
• Facilities Maintenance
• Facility Renovations
• New Stations
• Station Designs
• Apparatus Designs
• Project Management Services
• Response Time Reduction Technology Systems
• Station Renovations
• New Apparatus and Fleet Purchasing
• Training Center Capital Plan Re-assessments
• Training Facility Renovations
Capital Investment Group Assignments and Budget Overview
Section Chief:
Fire Chief Holger Durre
Group Manager:
N/A
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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1.5 Performance Management (Office of the Chief)
Organizational Performance Management - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
KEY RESULT - % Of key strategic
results achieved
% Of departmental strategic results
achieved
% of program performance reports,
including analysis, submitted on time
Successful CFAI Accreditation Site Visit
and Commission approval in FY24
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Strategic business plan performance
reports delivered
# CFAI program accreditation
Compliance Reports delivered
# (Other) performance reports
delivered
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Of capital construction projects
demanded
# Intergovernmental Meetings and
Events Attended
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Ratio - Performance Management
expenditures: Total performance
reports delivered
Annual cost savings projected of
proposed innovations
Inventory of Organizational Performance Management Services and Programs Delivered (9
Services)
• Accreditation Annual Compliance Reports
Section Purpose: The purpose of the Office of the Chief is to provide strategy planning and support
services to PFD stakeholders so they can have confidence in the implementation and stewardship of
public safety resources.
Group Purpose Statement
The purpose of the Organizational Performance Management Group is to provide planning, data
collection, analysis, and reporting services to Prescott Fire Department and city leadership, and staff
so they can make timely, data-driven decisions.
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• CQI / CQA Inquiry Responses
• Department Strategic Plan Reporting
• Digital Document Management Reports
• Mutual & Automatic Aid Agreement Monitoring Reports
• Organizational Effectiveness and Structural Evaluations
• Strategic Business Plan Performance Reports
• Performance Reports (Other)
• Program Accreditation Compliance Reports
Organizational Performance Management Group Assignments and Budget Overview
Section Chief:
Fire Chief Holger Durre
Group Manager:
Operations Chief Ralph Lucas
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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2.1 Fire Suppression (Emergency Operations Section)
Fire Suppression - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% Of fires contained to the room of
origin
% Of wildland incidents contained to
the initial complexity
% of responses provide within turnout
time benchmarks
KEY RESULT - % Call responses
provided within the time frames in the
Standards of Cover adopted by the City
% Fires interceded prior to flashover
Outputs FY 2024 FY 2024 FY 2025 FY 2026 FY 2027
# Calls for Service Provided
Demands FY 2024 FY 2024 FY 2025 FY 2026 FY 2027
# Calls for service expected to be
requested
# Intergovernmental Meetings and
Events Attended
Efficiencies FY 2024 FY 2024 FY 2025 FY 2026 FY 2027
$ Suppression Expenditure per call for
service by response unit
Inventory of Fire Suppression Services and Programs Delivered (36 Services)
• Bomb Threat Responses
• Broken Water Line Responses
• Burning Aircraft Reponses
• Commercial Structure Fire Responses
• Defective Appliance Responses
• Domestic Violence Responses
• Elevator Rescues
• Explosion Responses
Section Purpose: The purpose of the Operations Section is to provide all-risk response services to the
public so they can live, work, and recreate in a safe community.
Group Purpose Statement
The purpose of the Fire Suppression Group is to provide all risk response, incident stabilization and
mitigation services to people who live, work and visit the Prescott area so they can live in a safe
community supported by consistent, reliable, and timely fire emergency service.
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• Fire Alarm Responses
• Fire Extinguishment
• Flooding Responses
• Gas Leak Responses
• Illegal Burn Responses
• Jewelry Removals
• Life Assists
• Lifeline Ambulance Assists
• Line Down Responses
• Lockouts
• Missing Persons Responses
• Off-District Coordination
• Pet Rescues
• Police Assists
• Protection Systems Activation Responses
• Public Assist Responses
• Public Service Assists
• Smoke Detector Battery Changes
• Snake Call Responses
• Snow Removal
• Structure Fire Responses
• Residential Structure Fire Responses
• Trapped Rescue Responses
• Tree Fire Responses
• Vehicle Fire Responses
• Vehicle Locked Out Responses
• Welfare Checks
• Wildland Fire Responses
Fire Suppression Group Assignments and Budget Overview
Section Chief:
Operations Chief Ralph Lucas
Group Manager:
Shift Battalion Chiefs
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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2.2 Special Operations (Emergency Operations Section)
Special Operations - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
KEY RESULT - % Special Operations
responses within the time frames in
the Standards of Cover adopted by the
City.
% HAZMAT incidents where adequate
numbers of trained personnel are
available within the contractually
established timelines.
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Confined space entries, utility trench
entries, and tower installations and
maintenance covered
# Commercial flight passenger count
supported by PFD Special Operations
# Aircraft rescue firefighting calls for
service provided
# Backcountry lost persons assisted to
safety
# Critical injury backcountry rescue
operations completed
# HAZMAT responses provided
# Technical Rescues provided
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Commercial passenger flights
expected
# HAZMAT responses expected to be
required
# Technical rescues expected to be
requested
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Section Purpose: The purpose of the Operations Section is to provide all-risk response services to the
public so they can live, work, and recreate in a safe community.
Group Purpose Statement
The purpose of the Special Operations Group is to provide hazardous materials mitigation, aircraft
emergency response, rope, water, trail and industrial rescue services to people who live, work, and
visit the Prescott area so they can work, recreate, and travel safely knowing they are supported by
skilled rescue teams.
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$ Expenditures per Special Operation
responses
Inventory of Special Operation Services and Programs Delivered (36 Services)
• Bomb Threat Responses
• Broken Water Line Responses
• Burning Aircraft Reponses
• Commercial Structure Fire Responses
• Defective Appliance Responses
• Domestic Violence Responses
• Elevator Rescues
• Explosion Responses
• Fire Alarm Responses
• Fire Extinguishment
• Flooding Responses
• Gas Leak Responses
• Illegal Burn Responses
• Jewelry Removals
• Life Assists
• Lifeline Ambulance Assists
• Line Down Responses
• Lockouts
• Missing Persons Responses
• Off-District Coordination
• Pet Rescues
• Police Assists
• Protection Systems Activation Responses
• Public Assist Responses
• Public Service Assists
• Smoke Detector Battery Changes
• Snake Call Responses
• Snow Removal
• Structure Fire Responses
• Residential Structure Fire Responses
• Trapped Rescue Responses
• Tree Fire Responses
• Vehicle Fire Responses
• Vehicle Locked Out Responses
• Welfare Checks
• Wildland Fire Responses
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Special Operations Group Assignments and Budget Overview
Section Chief:
Operations Chief Ralph Lucas
Group Manager:
Special Operations Program Leads
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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2.3 Emergency Medical Services (Emergency Operations)
Section Purpose: The purpose of the Operations Section is to provide all-risk response services to the
public so they can live, work, and recreate in a safe community.
Group Purpose Statement
The purpose of the Emergency Medical Services Group is to provide pre-hospital medical readiness,
care, treatment, prevention, and education services to people who live, work, and visit the Prescott
area so they can experience timely responses to emergency medical calls for service and increased
survival rates from preventable death. (Examples: heart attack, stroke, opioid overdose, trauma,
cardiac arrest, and other time-sensitive illnesses)
Emergency Medical Services - Family of Measures
Results FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% Medical emergency responses
provided per the Standards of Cover
adopted by the city by risk category
% Customers experiencing preventable
deaths who survive
% Cardiac arrest patients discharged
from the hospital with no neurological
deficits
% Customers experiencing improved
conditions after Prescott Fire
Department arrival
Outputs FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# EMS calls for service provided
Demands FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# EMS calls for service expected to be
requested
Efficiencies FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Expenditure per call for service
Inventory of Emergency Medical Services and Programs Delivered (27 Services)
• ‘Stop the Bleed’ Training Classes
• Active Shooter Responses
• AED Community Consultations
• AED Community Training Classes
• AED Monthly Checks
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• ALS Services Medical and Trauma Responses
• Babysitter Training Classes
• Backcountry EMS Responses
• Behavioral Services
• BLS Services Medical and Trauma Responses
• Communicable Disease Responses and Services
• Community Paramedicine
• Continuing Education Classes
• CPS & First Aid Community Classes
• Emergency Medical Responses
• EMS Instruction Training Classes
• EMT Certification Classes
• Hospital Liaisons
• Infectious Disease Plans
• Life Pack Annual Maintenance Checks
• LUCAS Device Annual Maintenance Checks
• Mass Casualty Responses
• Paramedic Certification Classes
• Quality Improvement Assessments
• Recertification Services
• SWAT Medic Responses
• Transport Services Medical and Trauma
Emergency Medical Services Group Assignments and Budget Overview
Section Chief:
Operations Chief Ralph Lucas
Group Manager:
Captain Dave Haskell
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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2.4 Readiness and Logistics (Emergency Operations Section)
Readiness and Logistics Group - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% Responses provided within the
Standards of Cover adopted by the City
% Firefighters who have
decontaminated and well-maintained
personal protective gear consistent
with industry standards
% Time front line vehicles and
apparatus are in service (measured in
hours)
% Fire Department apparatus which
exceed mileage and years of service
industry standards
# Tools and equipment which exceed
standards set by the manufacturer
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Annually required tools, equipment
and apparatus inspections completed
$ Cost of annually required tool,
equipment and apparatus inspections
$ Spent on repairs of PFD apparatus
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Cost of apparatus repairs expected to
be required
$ Cost of tools, equipment and
inspections expected to be required
# Annual tool, equipment and
apparatus inspections expected to be
required
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Repair and maintenance
expenditures per apparatus
Section Purpose: The purpose of the Operations Section is to provide all-risk response services to the
public so they can live, work, and recreate in a safe community.
Group Purpose Statement
The purpose of the Ready-to-Respond Group is to provide and maintain personal protective gear,
tools and equipment to our first responders so they can respond to and mitigate the community’s
calls for service in a safe and timely manner.
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Inventory of Special Operation Services and Programs Delivered (37 Services)
• Apparatus Maintenance Reports
• Apparatus-based Equipment
• Chain Saw Repairs
• Communications Infrastructure
• Dispatch Liaison
• Dispatching Services
• Employee Portal
• Employee Staffing Levels Coordination
• EMS Supplies
• Equipment Inventories
• Equipment Surplus Inventory
• Extinguisher Testing and Maintenance Sessions
• Fleet Coordination Services
• Fleet Management Services
• Headsets
• Image Trend
• Janitorial Services
• Ladder Testing Sessions
• Mobile Data Computers (MDC’s)
• Office Supply Orders
• Personal Protective Equipment
• PPE Supplies
• Pump Testing Sessions
• PX Trax Software System
• Red NMX Software System
• SCBA Repairs
• SCBA Testing
• Station Maintenance Services
• Station Repairs
• Station Supplies
• Supply Management
• TeleStaff Services
• Turnouts
• Uniform Supplies
• Uniforms
• Vehicle Maintenance
• Wildland Firefighting Supplies
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Readiness and Logistics Group Assignments and Budget Overview
Section Chief:
Operations Chief Ralph Lucas
Group Manager:
Captain Chad Dougan
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
143
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3.1 Risk Reduction and Planning Services (Community Risk Management)
Risk Reduction and Planning Services - Family of Measures
Results FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Fire death rate against the 20-Year
average
KEY RESULT - % Change in
unplanned/unexpected fire events
% Public education training participants
who gain in their understanding and
awareness per pre and post
assessments
% Change (in tons) of fuels removed
% Fire investigations that result in a
known cause being determined
Outputs FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Fire inspections conducted
# Plan reviews conducted
# Public education
sessions/presentations delivered
# Chipping sessions provided
# Acres treated (fire mitigation)
# Tons of debris removed (fire
mitigation)
# Fire investigations conducted
Demands FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Acres expected to be identified for fire
mitigation
# Tons of debris expected to be
removed (fire mitigation)
Section Purpose: The purpose of the Community Risk Management Section is to provide proactive risk
identification, mitigation, and management services to people who live, work, and visit the Prescott area
so they can enjoy a safe, resilient, and economically vibrant community.
Group Purpose Statement
The purpose of the Risk Reduction and Planning Services Group is to provide community services to
residents and visitors of Prescott and surrounding communities so they can experience reduced risk to
life and property due to unplanned incidents.
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# Fire investigations expected to be
demanded
# Fire Inspections expected to be
demanded
# Plan reviews to be expected
# Public education
sessions/presentations expected to be
requested
# Chipping sessions expected to be
requested
Efficiencies FY 2023 FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Group expenditure per fire inspection
conducted
$ Group expenditure per acre treated
(fire mitigation)
$ Group expenditure per ton of debris
removed (fire mitigation)
Risk Reduction and Planning Services and Programs Delivered (33 Services)
• Group Services 3rd Party Plan Reviews (Contracted Services)
• Assessments
• Chipping Sessions
• Code Analysis/Reviews (IFC, Commentary and Amendments)
• Code Development & Adoptions
• Code Enforcements
• Commercial Burn Permits
• Residential Burn Permits
• Community Protection Plans
• Department Assists
• Emergency Operations Plan Reviews
• Fire Board of Appeals Presentations
• Fire Investigations
• Follow-Up Assessment Reports
• Fuel Reduction Projects
• Hazardous Materials Management Plans
• Hazardous Tree Removals (City-wide)
• Industry Partner Code Consultations
• Inspections
• Plan Reviews
• Pre and Post Inspections
• Pre-Plans
• Public Appearances
• Public Education Events
• Public Education Groups
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• Public Education Sessions/Presentations
• Regional Fuels Coordination
• Regulatory Compliance – Inspections
• Response Maps
• Snow Removals
• Target Hazard Inspections
• Threat and Hazard Identification and Risk Assessment (THIRA)
• Wildland Urban Interface Plans
Risk Reduction and Planning Services Group Assignments and Budget Overview
Section Chief:
Deputy Chief Tom Knapp
Group Manager:
N/A
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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3.2 Emergency Management (Community Risk Management)
Section Purpose: The purpose of the Community Risk Management Section is to provide proactive risk
identification, mitigation, and management services to people who live, work, and visit the Prescott area
so they can enjoy a safe, resilient, and economically vibrant community.
Group Purpose Statement
The purpose of the Risk Reduction and Planning Services Group is to provide community services to
residents and visitors of Prescott and surrounding communities so they can experience reduced risk to
life and property due to unplanned incidents.
Emergency Management Group - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% City of Prescott Departments that
implement Continuity of
Operations/Government Plans
% City of Prescott Departments that
train personnel on their emergency
management roles on an annual basis.
% Residents that access the City of
Prescott’s proactive emergency
communications
KEY RESULT - Annual Assessment of
community connectedness, which is a
key predictor of resilience and recovery,
will be assessed annually.
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Policies and procedures
# Identified public events with a
developed and communicated incident
action plan
# Training classes and exercises
provided
# Key Emergency Management Plans
and documents reviewed annually (and
updated every 5 years)
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Identified public events expected to
require an incident action plan
Gap analysis for emergency
management training needs
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
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Group expenditure per Prescott daily
population
Inventory of Emergency Management Group Services and Programs Delivered (20 Services)
• City Designated Emergency Management Function Designations
• City Emergency Management Plan Updates
• City-County Intergovernmental Agreement
• Communications Protocols
• Community Recovery Plans
• Continuity of Operations Plan Updates
• Disaster Declarations
• Disaster Reimbursements
• Emergency Event Exercises
• Emergency Management Training Events
• Emergency Preparedness Guide
• Essential Persons Designations
• Incident Management Logistics
• Incident Management Team (IMT’s) Participation
• Interdepartmental Communications
• Liaison to State, County, Local Agencies
• Public Communications
• Public Emergency Communications
• Public Event Incident Action Plans (IAP’s)
• Yavapai County Sheriff / City Memorandum of Understanding (MOU)
Risk Reduction and Planning Services Group Assignments and Budget Overview
Section Chief:
Deputy Chief Tom Knapp
Group Manager:
Fire Chief Holger Durre
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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3.3 Community and Public Information Group (Community Risk
Management)
Section Purpose: The purpose of the Community Risk Management Section is to provide proactive risk
identification, mitigation, and management services to people who live, work, and visit the Prescott area
so they can enjoy a safe, resilient, and economically vibrant community.
Group Purpose Statement
The purpose of the Communication and Public Information Group is to provide informative, educational
and outreach services to our community and the surrounding areas so they can be informed, take
necessary action, and understand the value of essential services provided by the Prescott Fire
Department.
Community and Public Information Group - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% Surveyed respondents who report
that they are informed about the
activities of the Prescott Fire
Department
% Public event requests that are fulfilled
by Prescott Fire Department
% Prescott residents, visitors, and
businesses able to receive applicable
emergency notifications
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Followers/subscribers
# Press releases provided
# Events conducted/communicated
# Engagements
# Social media followers
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Events expected to be requested
# Engagements expected to be
requested
# Social media followers expected to
sign up
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Group expenditure per
follower/subscriber
149
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Inventory of Community and Public Information Services and Programs Delivered (12 Services)
• Community Events
• Emergency Notifications
• Event and Conference Materials
• Media Inquiry Responses
• Media Interviews
• Press Relations / Sessions
• Public Service Announcements (PSA’s)
• Public Education Events
• Public Relations / Sessions
• Social Media Postings
• Station Ride Alongs
• Station Tours
Community and Public Information Group Assignments and Budget Overview
Section Chief:
Deputy Chief Tom Knapp
Group Manager:
Division Chief Scott Luedeman
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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4.1 Training and Skills Development Group (Essential Services Section)
Section Purpose: The purpose of the Essential Services Section is to provide professional and wellness
development services to employees so they can succeed in their career paths and beyond.
Group Purpose Statement
The purpose of the Training and Skills Development Group is to provide new and continuous specialized
training and instructional services to our employees and partner agencies so they can deliver effective
emergency services to our community.
Community and Public Information Group - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% Employees that meet the required
monthly (20) hours of training per
national standards
% Recruits that successfully complete
the Prescott Fire Department Training
Academy
% Employees that meet OSHA and
state-mandated training requirements
% Employees in each rank qualified to
act in the position above them
% Of the force with increased task
performance year over year
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Specialized training classes that are
conducted offsite
# Specialized training classes that are
conducted offsite
# MCS Tests conducted
# In-house training classes attended
# External training classes attended
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# In-house training classes expected to
be requested
# MCS tests expected to be requested
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Group expenditure per department
employee
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Inventory of Training and Skills Development Services and Programs Delivered (32 Services)
1. Contracts for Services (Training)
2. Apparatus and Equipment In-Service Classes
3. Cardiac Monitor Classes / Trainings
4. Continuous Education / Certification Maintenance Sessions
5. CPR / 1st Aid Classes
6. Driver Trainings
7. EMS Certification / Re-Certification Classes
8. EMS Classes
9. EMS Recruitment Training Classes
10. Engine Company Trainings
11. Fire Wise Assessor Training Coordination
12. New-Hire Mentorships
13. Minimum Company Standards
14. Online Training Classes
15. National Wildland Coordinating Group (NWCG) Classes
16. Partner Agency Training Sessions
17. Physical Fitness Certs
18. Position Task Books
19. Prescott Area Regional Training Committee Planning Sessions
20. Probation Tests
21. Public Education Classes
22. Quarterly Joint Training CAFMA, Groom Creek, Williamson Valley
23. Rescue Certifications
24. Ride Alongs
25. Safety Classes
26. Safety Committee Representations
27. Self-Contained Breathing Apparatus (SCBA) Training Sessions
28. Special Operations Training Sessions
29. SWAT Medic Training Sessions
30. Training Academies
31. Training Records
32. Training Scheduling / Coordination
Training and Skills Development Group Assignments and Budget Overview
Section Chief:
Division Chief Scott Luedeman
Group Manager:
N/A
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
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4.2 Health and Safety Group (Essential Services Section)
Section Purpose: The purpose of the Professional Support Section is to provide professional and wellness
development services to employees so they can succeed in their career paths and beyond.
Group Purpose Statement
The purpose of the Health and Safety Group is to provide physical, mental, and preventive services to
Prescott Fire Department members and their families so they can experience a healthy and safe work
environment and culture.
Health and Safety Group - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% of time missed in Fire Suppression
due to injury / illness
Firefighter work related injury rate
% Employees that meet OSHA and
state-mandated training requirements
% Firefighters working no more than
400 hours overtime annually
% Firefighters indicate on FOCUS Safety
Survey they are experiencing stress,
burnout, or anxiety
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Injury prevention classes provided
# Health & safety assessments
conducted
# Counseling/coaching sessions
provided
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Injury prevention classes expected to
be required
# Health and safety assessments
expected to be required
# Counseling/coaching sessions
expected to be requested
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Health & safety expenditures per
Member
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Inventory of Health and Safety Group Services and Programs Delivered (33 Services)
• Air Quality Monitoring
• Annual Fit for Duty Exams
• Benefit Shield Insurance Coverages
• Cancer Awareness Resources
• Cancer Screenings
• Clean Cab Procedures
• Clean PPE Standards
• Decontaminations
• Exhaust Exposure Prevention Measures
• Exposure Reports
• Fire Ground Rehab Services
• FIT Testing
• Fitness Equipment
• Health & Safety Surveys
• Individual Member Needs Assessments
• Injury Prevention Classes
• Injury Rehab Services
• Injury Reports
• Mental Health Contract Services
• Mental Health Resource Outreaches
• Mental Health Resources
• Nutrition Classes
• Operational Safety Procedures
• Overhaul Air Tests
• P.T. Recruit Classes
• Peer Counseling/Coaching Sessions
• Peer Support Services
• Physical Fitness Classes
• Physical Fitness Standards
• Physical Training Services
• Safety Assessments
• Station Assessments
• Substance Use Treatments Sessions
Health and Safety Group Assignments and Budget Overview
Section Chief:
Division Chief Scott Luedeman
Group Manager:
Battalion Chief Jeff Moffitt
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
154
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4.3 Employee Development Group (Essential Services Section)
Section Purpose: The purpose of the Professional Support Section is to provide professional and wellness
development services to employees so they can succeed in their career paths and beyond.
Group Purpose Statement
The purpose of the Employee Development Group is to provide community services to residents and
visitors of Prescott and surrounding communities so they can experience reduced risk to life and
property due to unplanned incidents.
Employee Development - Family of Measures
Results FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
% Open positions where the requisite
number of “qualified” applicants will
reach the Chief’s panel for all
recruitment and promotional
opportunities
% Open positions where the requisite
number of “qualified” applicants will
reach the Chief’s panel for all
recruitment and promotional
opportunities
% Employees who are meeting
benchmarks as defined in their career
development plan
% Surveyed employees who report that
the conversation they had with their
supervisor at the 6-month check-in was
meaningful
% Each member and their supervisor
will have a conversation about the
members contribution to the
organizational culture at a 6-month
check-in and the annual evaluation on
time
% Applicant pools where there are at
least X qualified applicants
Outputs FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Career path classes conducted
# Non-career path development classes
conducted
# Counseling/coaching sessions
provided
# 6-month evaluations conducted
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# Employees that participate in career
path classes
Demands FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
# Career path classes expected to be
conducted
# Non-career path development classes
expected to be requested
# 6-month evaluations expected to be
required
# Employees expected to sign up for
career path classes
Efficiencies FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
$ Group expenditure per department
employee
Inventory of Employee Development Services and Programs Delivered (21 Services)
• 6-Month Check-Ins
• Annual Reviews
• Career Development Plans – PTBs
• Career Path Classes
• Crew Evaluations
• Disciplinary Actions
• Educational Leave Classes
• Employee Development Sessions
• Employee Development Plans
• Employee Promotions
• Employee Retention Initiatives
• Internal Investigations
• New Employee Development Plans
• New Hire Testing(s)
• Non-Career Path Classes
• Performance Evaluations
• Promotional Testing
• Recruitments
• Shift Biddings
• Staffing Management Rosters/Plans
• Station Assignments
156
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Employee Development Group Assignments and Budget Overview
Section Chief:
Division Chief Scott Luedeman
Group Manager:
Melissa Fousek (Collaboration with HR)
Budget Year FY 2024 FY 2025 FY 2026 FY 2027 FY 2028
Total $ $ $ $ $
157
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Appendix A – Service Partner Analysis
Accomplishment of Strategic and Key Results is not accomplished without seeking out and maintaining cooperative
relationships with strategic service partners. The list below describes the type of relationship, formality of the
relationship, and their level of participation in decision making related to the PFD's ability to perform. These
partners should be actively engaged in helping the PFD maximize efficiencies where possible. This list is not all-
inclusive and meant to be a living document.
Prescott Fire - Key Strategic Service Partners
Type
Partner’s
Impact on
PFD’s Ability
to Achieve
Key Results
PFD’s Impact on
Partner’s Ability
to Achieve Key
Results
Emergency
Response
Partner
Emergency
Management
Partner
Provides
Services to
PFD
Regulatory or
Contractual
Partner
Financial
Relationship
City Council and Mayor Legislative/Policy High High
City of Prescott City
Manager’s Office City Department High High
City of Prescott Human
Resources Department City Department High High
City of Prescott
Finance Department City Department High High
City of Prescott Clerk City Department High High
City of Prescott IT
Department City Department High High
City of Prescott Public
Works Department City Department Moderate Low
City of Prescott Fleet
and Facilities City Department High Moderate
City of Prescott
Police/PRCC City Department Moderate Moderate
City of Prescott
Community
Development
Department
City Department Moderate Moderate
Central Arizona Fire
and Medical Authority
Regional Fire
Department High High
Center for Public
Safety Excellence
Fire Service
Accrediting Body High N/A
AMR of Arizona Transport
Provider High High
Local 3066
Professional
firefighters’
association
Moderate Moderate
AZ State Fire Chiefs Fire service
association Moderate Moderate
Granite Mountain IHC
Learning and Tribute
Center
Non-profit
Educational Moderate High
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Appendix B – 2019 Stakeholders
• Frank Almendarez, Yavapai Regional
Medical Center
• Amore Cianciola, Hassayampa Inn
• Greg Ellingham, Findlay Buick GMC
• Sandy Griffis, Yavapai Co. Contractors
Assn.
• Bert Ijams, Meals on Wheels
• Hojat Askari, Thumb Butte Medical
Center
• Matthew Phillips, U.S. Vets
• Henry Reyes, Re/Max Mountain
Properties
• Lori Sells, Lori Sells Insurance Services,
LLC
• Laura Wilson, West Yavapai Guidance
Clinic
• Parshalla Wood, Investments
• Bob Betts, PAWUIC
• Mike Gjede, US Air Force (ret.)
• David Klever, Citizen
• Scott Orr, Media
• Michael Orr, PAWUIC
• James Peña, PFD Academy
• Wayne Sutterfield, Citizen
• Richard Unkenholz, Citizen
• Lori Burkeen
• David Haskell
• Shane Arrollado
• Pete Nigh
• Cory Moser
• Dan Morgan
• Jordan Pluimer
• Jeff Moffitt
• Nate Malm
• Jason Beyea
• Scott Luedeman
• Ralph Lucas III
• Don Devendorf
• Dan Bauman
• Isiah Keeme
• Miles Graybill
• Marsha Collier
• Jeff Archer
• Troy Steinbrink Nate Seets
• Dennis Light, Fire Chief
159
Community First - Courage, Grit, and Duty - Driven by Excellence
Appendix C – Community Risk Assessment/Standards of Cover
Maintained as a Separate Document
Appendix D – Advanced Strategy Center Final Report
Maintained as a Separate Document
160